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Course Criteria
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3.00 Credits
This course is a study of individuals and groups. Traditional organization theory and concepts are presented and study is given to motivation, group dynamics, and methods of coordination, change, and adaptation within an organization. Prerequisite: BADM 360. 3 credits
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3.00 Credits
This course is a survey of the historical, current, and emergent patterns in local, state, and federal labor organizations relating to collective bargaining. Topics include an analysis of the rights and obligations of both management and unions as influenced by legislation, administrative decisions, and court cases. Student exercises in collective bargaining negotiations, and contract agreements, nationally and globally, will be tracked and discussed. A collective bargaining agreement will be negotiated as a student exercise. Prerequisite: BADM 360. 3 credits
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3.00 Credits
A study of the management required in an internationally oriented firm with emphasis on policy formulating and planning. Also emphasized are relationships between business, cultural and political factors. Prerequisites: BADM 360. 3 credits
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3.00 Credits
Projects are becoming a major tool for reaching the strategic goals of the organization. This course is designed for individuals who will be required to manage a variety of projects. A project is a complex, nonroutine, one-time effort limited by time, budget, resources, and performance specifications designed to meet customer needs. At the end of this course students will gain experience in mastering the tools, concepts, and techniques of project management. Prerequisite: BADM/ECON 220; BADM 360. 3 credits
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3.00 Credits
This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions. Prerequisites: BADM 370. 3 credits
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3.00 Credits
This course is a study of competitive structure, trade area analysis, site selection, merchandise planning and control, pricing, buying, credit policy and research. Managerial problems concerning the planning and operation of retail facilities are emphasized. Prerequisite: BADM 370. 3 credits
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3.00 Credits
This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Prerequisite: BADM 370. 3 credits
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3.00 Credits
This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. Prerequisite: BADM 370. 3 credits
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3.00 Credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite: BADM 370 and BADM 220. 3 credits
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3.00 Credits
This course is a study of the application of marketing principles and concepts in diverse cultural, economic, political, legal, and technological international environments. Prerequisite: BADM 370. 3 credits
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