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Course Criteria
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3.00 Credits
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing, and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distribution and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods. 3 credits
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3.00 Credits
This course is a survey of advertising principles including advertising terminology, communication processes, advertising agencies, media, and ad copy and layout elements. Prerequisite: BADM 370. 3 credits
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1.00 - 4.00 Credits
Students complete individualized plans of study which include significant oneon- one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meeting depending upon the requirements of the topic. 1-4 credits
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3.00 Credits
A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement. Independent study or research in the area of business and business education. Prerequisite: approval of department coordinator. 1-3 credits.
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3.00 Credits
The annual "Safety and Soundness" examination is the mostcomprehensive regulatory examination to which every federally insured financial institution is subject. Examiners intnsely review six subjects with the acronym "CAMELS"-Capital adequancy, Asset quality, Management, Earnings, Liquidity and Sensitivity to market risks. Each category is graded. An overall grade is also assigned- and the operational flexibility of the bank and perhaps the longevity of the bank senior management are on the line. This course explores each of the six categories and how the bank examiners perform ther assessments. It also demonstrates the potential tradeoffs that bank management must wrestle with between CAMELS categories' grades. 3 credits
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3.00 Credits
This course is designed for students who are interested in stakeholder communications, including: public relations, media relations, and promotions. Students will examine the use of promotional vehicles to communicate to existing and potential stakeholders in support of corporate marketing plans and objectives. Students will gain experience with the tools used in developing promotional and public relations campaigns, improving customer satisfaction, ethical issues management, and crisis management. Prerequisite: BADM 370. 3 credits
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3.00 Credits
This course reflects the increasing importance of marketing in the not-for-profit sector. It discusses marketing needs and approaches in the sector and the value of it services. This course will also encourage students to consider how concepts of marketing are developed and used in a range of not-for-profit organizations, including: charities, the public sector, and other political, religious and social agencies. Coursework emphasizes the skills and techniques used to develop innovative marketing plans that promote interest in the products, services and people that comprise these organizations. Prerequisite: BADM 370. 3 credits
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3.00 Credits
Accounting concepts and practices for entrepreneurs/small business owners. Emphasis given to the use of accounting tools to solve small business problems. 3 credits
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3.00 Credits
Presents the processes of acquiring and investing bank funds to maximize return and economic value of equity, while controlling for financial risks. Emphasizes the importance of balancing the maximization of profitability/shareholder wealth with credit, liquidity, and market risks. Prerequisite: ACCT 211, BADM 310. 3 credits
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3.00 Credits
This course is a thorough study of the equity market including fundamental valuation techniques, asset allocation, the efficient markets hypothesis and its implications, portfolio theory, risk and return, the primary and secondary market mechanisms, security market indicators, and international investing. An overview of the bond market including bond valuation, duration, and bond portfolio management, and an introduction to options, futures, and forward contracts are provided. The vital roles of computer technology and electronic trading are also explored. Prerequisite: BADM 310. 3 credits
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