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MKTG A451: Retailing Management
3.00 Credits
University of South Carolina-Aiken
(Prereq: BADM A350) A comprehensive course emphasizing the specific activities of merchandising, promotional functions, and overall management required of the retail outlet within a competitive business environment.
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MKTG A452: International Marketing
3.00 Credits
University of South Carolina-Aiken
(Prereq: BADM A350) Analyzes cultural, legal, political, and economic factors affecting the marketing of products and services in world markets. Emphasizes differences in lifestyles, beliefs, attitudes, etc., and their influences on the marketing decision of the international firms.
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MKTG A454: Promotn Strategies & Advrtsng
3.00 Credits
University of South Carolina-Aiken
(Prereq: BADM A350) The study of the entire promotion process for both consumer and industrial products including promotion research, determining the promotability of products, new product introductions, setting of promotion objectives, and deriving the promotion budget.
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MKTG A454 - Promotn Strategies & Advrtsng
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MKTG A455: Consumer Behavior
3.00 Credits
University of South Carolina-Aiken
(Prereq: BADM A350) The principle objective of study is the consumer decision process as examined in a marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student's ability to understand and predict reactions of consumers to marketing decisions.
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MKTG A457: Marketing Research
3.00 Credits
University of South Carolina-Aiken
(Prereq: BADM A350) The practical application of behavioral and statistical methods for the purpose of obtaining, analyzing, and interpreting relevant marketing information will be examined. Emphasizes research methods and techniques used in improving marketing decisions.
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MKTG A458: Marketing Management
3.00 Credits
University of South Carolina-Aiken
(Prereq: BADM A350) A study of the aggregate marketing system from the point of view of the decision maker. Topics include research, product, promotion, pricing, and channels.
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MKTG A459: Personal Selling & Sales Mngmt
3.00 Credits
University of South Carolina-Aiken
(Prereq: BADM A350) The principles of salesmanship and their relation to the management of a sales force in recruiting, selecting, training, compensating, controlling, evaluating, and motivating sales personnel.
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MKTG A459 - Personal Selling & Sales Mngmt
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MKTG A474: Sports Marketing
3.00 Credits
University of South Carolina-Aiken
(Prereq: BADM A350) A study of promotion, sales, and sponsorship strategies utilized in both the marketing of sports (events and properties) and marketing through sports (building brands via alighment with a sports property).
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MUED A360: Topics in Music Education
2.00 Credits
University of South Carolina-Aiken
(Coreq: MUED A460) This course serves as an introduction to the field of music education. Current trends in music instruction and curriculum design will be discussed, as well as topical issues surrounding education. As a co-requisite, students will be expected to observe in the public schools for 20 hours. "FA: 1/28/2013"
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MUED A446: Tchng Music in Elem Classroom
3.00 Credits
University of South Carolina-Aiken
(Prereq: Admission to the Professional Program in Music Education; Coreq: MUED A462) Students will learn and apply appropriate pedagogical skills for the elementary general music classroom. Developing lesson plans, establishing appropriate assessments and rubrics, and creating short and long-term goals and objectives will be discussed as the part of this course. "FA: 1/28/2013"
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