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Course Criteria
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3.00 Credits
(Prereq: grade of C or better in MILS A302) A five week summer internship conducted at Fort Knox, KY. Students participate in physical training, land navigation, weapons and tactics training, and leadership development. The final camp score is part of the student's accessions packet for service in the Army.
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3.00 Credits
(Prereq: permission of the program chair) An intensive and detailed study of a selected Army battle. Study involves current Army doctrine, tactics, techniques, procedures, and the battle's outcome.
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3.00 Credits
(Prereq: BADM A350) A study of the means by which goods move from the producer to the final user. The functions of retailing, wholesaling, warehousing, and physical distribution are studied in depth. Analyzes the management of a channel and the members of it.
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3.00 Credits
A study of various methods and techniques used in digital and direct marketing. Focus is on assessing customer needs to better use social and digital techniques and other tools in the context of a comprehensive digital marketing strategy.
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3.00 Credits
A comprehensive course emphasizing the specific activities of merchandising, promotional functions, and overall management required of the retail outlet within a competitive business environment.
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3.00 Credits
(Prereq: BADM A350) Analyzes cultural, legal, political, and economic factors affecting the marketing of products and services in world markets. Emphasizes differences in lifestyles, beliefs, attitudes, etc., and their influences on the marketing decision of the international firms.
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3.00 Credits
(Prereq: BADM A350) The study of the entire promotion process for both consumer and industrial products including promotion research, determining the promotability of products, new product introductions, setting of promotion objectives, and deriving the promotion budget.
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3.00 Credits
(Prereq: BADM A350) The principle objective of study is the consumer decision process as examined in a marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student's ability to understand and predict reactions of consumers to marketing decisions.
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3.00 Credits
(Prereq: BADM A350, BADM A296) Case problems and field projects in the application of marketing research methodology. Topics include the relationship between models, information systems, and marketing decisions. The practical application of behavioral and statistical methods for the purpose of obtaining, analyzing, and interpreting relevant marketing information will be examined. Emphasizes research methods and techniques used in improving marketing decisions.
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3.00 Credits
(Prereq: BADM A350) A study of the aggregate marketing system from the point of view of the decision maker. Topics include research, product, promotion, pricing, and channels.
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