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Course Criteria
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1.00 Credits
(Pre-req: Permission of Department Head) Applied work experience supervised by a faculty member and a qualified Communication professional. Internships increase student exposure to and understading of potential career paths for Communication majors and allow the student to apply knowledge and skills from the Communication curriculum. The experience requires a learning contract approved by the student's academic advisor, department head, and on-site supervisor. General elective credit only. May be taken pass/fail. Course is not a substitute for the Communication Capstone Experience.
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3.00 Credits
(Grade of C or better in ENGL 102; Junior Standing) A study of constitutional and statutory law for communications with emphasis on principles set by case law. Focus will be on the role of law and ethics in decision making by the professional communicator.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A102) Techniques required in preparing materials for publication.
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1.00 Credits
(Prereq: instructor permission) This is a hands-on, applied media production/content creation course that will utilize resources in the Media Learning and Research Lab. In this course, students enhance their understanding and use of experimental new media tools to create strategic communication. Students will learn cutting-edge communications and media/mass communication industry practices using new communications and media technologies. Topics covered include emerging media use in news reporting, media narratives, augmented reality, live-streaming, 360-degree cameras, immersive media, 3D imaging and audio, 3D printing, interactive video, video integration, geo-tagged content, animated storytelling, and other emerging media tools and their applications. With hands-on media lab work, students will also drive innovation in media research and content creation.
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3.00 Credits
(Prereq: Grade of C or better in COMM A190) This course will introduce students to quantitative (e.g., measurement, sampling, design, analysis) and qualitative research methods (e.g., interviewing, focus groups, ethnographic, and participant observations). At the end of the course, students should be able to formulate significant research questions after reviewing existing relevant research, conduct systematic data collection, use appropriate tools to analyze data, and organize and write research results to share with others.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A201 or departmental permission) Study of the history, theory and practice of strategic message development and transmission through multiple media platforms to create unified and compelling campaigns to engage the desired audience.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A102 or departmental consent) Advertising and its relationship to media, marketing, and consumers.
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3.00 Credits
(Prereq: Grade of C or better in COMM A332 or departmental consent) History, theory, and principles of public relations including an analysis of how business, government, and other groups work to influence public attitudes toward their activities. Class requires practice in writing, including press releases and public relations campaigns.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A102) This course focuses on key elements of strategic crisis communication, from preventing, preparing for, responding to, and dealing with the long-term effects of a crisis. Students learn and apply crisis communication theory, using case studies to examine the strategies and tactics of organizations that have dealt with crises. The course provides learners with principles and procedures for handling multiple stakeholders and publics under crisis conditions and offers training in dealing with media during crisis situations.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A102) Basic instruction in writing for different media forms, such as print, broadcast, websites, public relations, and presentations. Includes development of researching and interviewing skills.
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