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Course Criteria
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3.00 Credits
(Prereq: Grade of C or better in COMM A190) This course will introduce students to quantitative (e.g., measurement, sampling, design, analysis) and qualitative research methods (e.g., interviewing, focus groups, ethnographic, and participant observations). At the end of the course, students should be able to formulate significant research questions after reviewing existing relevant research, conduct systematic data collection, use appropriate tools to analyze data, and organize and write research results to share with others.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A201 or departmental permission) Study of the history, theory and practice of strategic message development and transmission through multiple media platforms to create unified and compelling campaigns to engage the desired audience.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A102 or departmental consent) Advertising and its relationship to media, marketing, and consumers.
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3.00 Credits
(Prereq: Grade of C or better in COMM A332 or departmental consent) History, theory, and principles of public relations including an analysis of how business, government, and other groups work to influence public attitudes toward their activities. Class requires practice in writing, including press releases and public relations campaigns.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A102) This course focuses on key elements of strategic crisis communication, from preventing, preparing for, responding to, and dealing with the long-term effects of a crisis. Students learn and apply crisis communication theory, using case studies to examine the strategies and tactics of organizations that have dealt with crises. The course provides learners with principles and procedures for handling multiple stakeholders and publics under crisis conditions and offers training in dealing with media during crisis situations.
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3.00 Credits
This course will allow students to explore a variety of crises and apply theoretical concepts to real-life scenarios or case studies. Case studies are a prevalent approach in crisis communication. By evaluating crises case studies, students will learn crisis related skills for the workplace and public relations careers. Students will analyze crisis issues, employing crisis theories and best practices, investigating case-specific communication and crisis processes, and determining organizational crisis management for success and areas of improvement. This case study course explores a variety of crisis contexts or "themes" which might include but are not limited to: health-related crises, public relation crises, crises in sports, organizational crises, transportation crises, etc.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A102) Basic instruction in writing for different media forms, such as print, broadcast, websites, public relations, and presentations. Includes development of researching and interviewing skills.
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3.00 Credits
(Prereq: Grade of C or better in COMM A332) Study of and practice in writing for mass media with emphasis on Associated Press style.
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3.00 Credits
(Prereq: Grade of C or better in ENGL A102) This course focuses on the history, theory, and experience of old and new media technologies, examining the emergence and implementation of media technologies. Students also gain an understanding of media technology by exploring areas of computer, consumer, and networking technologies. Additionally, students learn about the cultural consumption and the creation of content that utilizes media technologies.
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3.00 Credits
Students will apply Communication theories, principles, and concepts to workplace challenges to exapand the verbal and non-verbal communicatino skills necessary for success in business and professional settings. Possible topics include managing conflict, selecting and appraising employees, handling meetings and presentations, analyzing audiences, taking advantage of electronic medis for business purposes, and effectively presenting your organization to media outlets.
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