|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
This course covers the various aspects of sport marketing and their application in the sport industry. Specifically, it emphases the intercollegiate, professional and international sport market. It is intended to provide the two unique perspectives or thrusts of sport marketing, the marketing of sport and marketing through sport. This course introduces students, the foundation for advanced study and practice in sport marketing, sport consumer behavior, sport branding, and sponsorship.
-
3.00 Credits
This course covers the leadership philosophies, the decision-making processes, the ethical considerations, and the policy development practices in sport organizations.
-
3.00 Credits
This course examines the strategies and tactics required to develop, plan, organize, direct, implement, control, and evaluate sport events successfully. This course offers students the opportunity to learn about the fundamental principles used in event management and to cultivate the knowledge and required skills on where, when, and how sport events are executed. Also, students will learn how to design sport event plans and manage the operations of small, major, and mega-scale sport events-emphasizing advanced practices involved in sport events, areas such as budgeting, marketing, public, community and media relations, and sustainability.
-
1.00 Credits
This course is a seminar for senior students in the Sport Management program. Students will have the opportunity to develop further and optimize their Resumes, Cover letters, and Communication Skills for their job application process on the sport industry. Additionally, students will rehearse live and video interviews through seminar sections to gain knowledge and confidence once they will have to participate in real job interviews with professionals. As a co-requisite of SMGT 499, this seminar enhances the quality of the students as interns and prepares them for the near future as young professionals.
-
9.00 Credits
This is the capstone course of the Sport Management program. Students will work with a sport organization as interns for a minimum of 400 hours. This internship provides students the ultimate experience with working behind the scenes with professionals of the sport industry.
-
3.00 Credits
Students will focus on advanced management principles, practices, and methods essential to successfully operating public and private sport facilities and plan and execute events. Budgeting, operations management, marketing, sponsorships, registrations, hospitality, and volunteer management will also be emphasized.
-
3.00 Credits
This course introduces the principles of sport management and discusses practical applications in the sport industry to the graduate level students. Content related to sport management includes fundamental knowledge and skill sets of the sport managers, as well as provides information on sport industry segments for potential job employment and career choices.
-
3.00 Credits
This course investigates principles and processes in of marketing functions involved in the multi-billion-dollar sport industry. It covers the fundamental marketing concepts as related to sport, such as products, promotions, pricing, public relations, sport branding and sponsorship, media and communications. Students will learn to apply these components to sport market research and practice.
-
3.00 Credits
Opportunity for graduate students to take special in Sport Management. Each course must be appropriate for one's program of studies, and permission of the Director of Graduate Studies in Health and Human Performance is required.
-
3.00 Credits
This course investigates in-depth the concepts and practices of effective selling in sport marketing. Persuasion and communication theories will be introduced to the students and applications on personal selling and direct will be conducted in class.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|