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Course Criteria
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3.00 Credits
This course provides business majors essential information related to the legal aspects of the U.S. business environment. Course content includes the relationships of principal and agent, partnerships, corporate formation and termination. Key aspects of contract law, labor law, personal property, liability, commercial paper, and secured transactions and how to read and question contents of legal documents are included in the scope of the course. 3 credits.
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3.00 Credits
Capstone for Management majors This course provides students with the opportunity to demonstrate their competency in the following areas: conflict-resolution, human resource management practices, wage and salary administration and labor relations-arbitration. Sources of conflict resulting from management decisions, policy formulation, implementation, enforcement, miscommunications and management/labor accountability from subsequent actions leading to conflict are examined through readings, research projects, case studies and class discussions. Prerequisites: MGT290 and MGT403. 4 credits.
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3.00 Credits
This course focuses on the role of integrated marketing communications in marketing strategy. Coordinating the promotional elements of advertising, sales promotion, public relations/publicity, interactive/Internet media, direct marketing, and personal selling for maximum marketing effectiveness is investigated. Both the creative and analytical sides of marketing communications are employed. Students participate in a national case competition where they develop a campaign theme, conduct primary research, develop creative marketing pieces, plan a media buy, create a media calendar, construct a communications budget, project Return On Investment, and suggest implementation procedures. Prerequisite: MGT280 and junior standing. 3 credits.
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1.00 Credits
Capstone for Marketing majors Upon completion of this course, students will be able to create a marketing plan complete with internal and external analyses, marketing objectives, appropriate strategy, marketing mix action programs, and evaluative criteria. A one-credit Service- Learning option exists to work with a nonprofit organization to solve marketingrelated problems. Prerequisite: MGT420 and senior standing. 3 credits.
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3.00 Credits
Capstone for Accounting, Business Administration, Financial Management and Marketing majors Participants in the course are required to identify a potential business opportunity, develop mission and vision statements, conduct Strengths Weaknesses Opportunities and Threats analysis and marketing analysis with a supporting strategic plan, marketing plan, human resource staffing plan and plan of operations. Participants interact with the local community to identify potential locations for the business, determine applicable regulations and sources of funding. Business faculty works with students throughout the course to provide structure and guidance. Students are required to make a formal presentation of their proposed business plan to a panel of evaluators comprised of business professionals. Prerequisites: MGT311 and STA201 or permission of instructor. 4 credits.
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6.00 Credits
The internship program is designed to provide students with the opportunity to gain practical work experience in a responsible position in a business or government agency. Interns are provided with meaningful work assignments and assigned research projects related to their work experience. Opportunities are developed in consultation with the faculty advisor and Chair and require approval of both. Internships may be repeated twice (a total of six credits) provided the internships are with different organizations. Prerequisite: Junior/senior standing. The second internship (if approved) is applied as a management elective. Cross-referenced as ACC491/ISM491. 3 credits.
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3.00 Credits
Supervised study in an area not available in regularly scheduled courses. Prerequisites: Advanced standing, acceptance of project by a faculty member and permission of the Chair. 3 credits.
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3.00 Credits
Core Complement Course in Visual and Performing Arts A course designed to develop an understanding of the art of music. A limited number of complete works are studied from various aspects, such as their structure, style, and place in cultural history. A "masterpiece" in this course can be a folk tune, asymphony, or a popular song. This course includes the 20th century and jazz. No musical background required. 3 credits.
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3.00 Credits
Core Complement Course in Visual and Performing Arts Rudiments of musical notation, scales, intervals, and harmony. Work in sight-singing and dictation. Primarily intended for the student who wants to learn the basic principles of musical notation. No musical background required. 3 credits.
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1.00 Credits
The purpose of this course will focus on developing proficiency in using the International Phonetic Alphabet. Students will learn the proper articulation of language sounds in English, Italian, French and German, be able to recognize these sounds aurally and transcribe them into IPA. Through the study of song texts, students will develop the capacity to choose the correct sounds based on an understanding of the standard rules of diction in each language. Listening skills will also be emphasized. Students will develop an awareness of stylistic nuance and interpretation by listening to examples of standard solo vocal literature from renaissance through contemporary time periods. 1 credit.
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