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Course Criteria
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3.00 Credits
This course explores the fundamentals of marketing and how they apply to the industry of sport. An examination of consumer behavior, product development, pricing strategies, distribution strategies, industry trends, public relations, promotions and the use of marketing communications in the sports industry are explored. 3 credits.
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3.00 Credits
(See Sports Management minor for description.) 3 credits.
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3.00 Credits
A study of investment objectives and determinants of investment values, types of securities, market procedures, analytical techniques, and institutional and speculative regional and global markets. This course develops understanding of functions performed by financial managers for individual and institutional investors and capital budgeting and planning and the critical issues of accountability and fiduciary responsibility. Prerequisite: ACC102. 3 credits.
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3.00 Credits
The quality of business decisions is to a great extent dependent on the information available to the decision-maker. The purpose of this course is to provide the prospective manager with an understanding of business research. The course presents research as a managerial subject oriented to decision-making. It is organized around the steps one would actually take in conducting a research project and requires a completed research project. Prerequisite: MGT280, or permission of instructor. 3 credits.
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3.00 Credits
This course will discuss the role of retailers in the channel of distribution, the types of retailers, and store vs. non-store retailing. Topics may include visual merchandising policies and techniques, retail promotions, merchandise buying, retail management, and strategic planning. This course is strongly recommended for students pursuing a career in retail management, buying, or merchandising. Prerequisite: MGT280. 3 credits.
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3.00 Credits
Professional Selling focuses on the development of qualified customers, list management, creation of sales presentations, and use of closing techniques. Discussion of the selling process will include both consumer and industrial sales industries. This course is strongly recommended for students pursuing a career in professional sales or sales management . 3 credits.
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3.00 Credits
This course investigates the use of the marketing mix variables and international marketing strategies to better understand the global marketing environment. Students study methods of establishing and servicing foreign markets with emphasis on global brands, pricing strategies, distribution channels, and promotional media. Complex issues of cultural awareness, regulatory risks, competitive business practices, exporting, importing, and tariff barriers are also discussed. Prerequisite: MGT280. 3 credits.
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3.00 Credits
This course examines the relationship created by the U.S. Constitution between government, business, special interest groups, the general population and the environment (internal/external). The course places emphasis on issues of special concern for future business leaders and managers. Specific topics include compliance with internal and external environmental standards established by the Environmental Protection Agency and Occupational Safety and Health Administration as they relate to workplace processes, training, safety, stakeholder concerns and responsible stewardship of resources. International quality standards associated with ISO 9000 (process) and ISO 14000 (environmental) are integral to the course. Course participants are assigned appropriate research projects linked to course objectives that include cost-benefit analysis, waste stream analysis, training, documentation, reporting, and inspection requirements essential to achieve and sustain regulatory compliance and process improvement. The course includes visits to off-campus sites to integrate classroom learning with first-hand observations. 3 credits.
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3.00 Credits
The objective of this special topic course is to increase the understanding of history and social practices on the business relationships between the United States and Japan and other East Asian nations along the Pacific Rim. Participants will examine factors that shape Japanese leadership, decision processes, group norms and social attitudes. Research topics are assigned to facilitate class discussion and understanding of key aspects of Japanese social and political evolution that shape trading and business relationships. This course is strongly suggested for students considering the study abroad opportunity in Japan or East Asia or pursuing a minor in East Asian Studies. 3 credits.
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3.00 Credits
Special Topics courses are offered to supplement the educational experience with unique courses that are not offering courses that are unique and not part of the normal course offerings. 3 credits.
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