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Course Criteria
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3.00 Credits
Covers the basic origins, structure, procedures and terminology of the American legal system and the foundation of law. This course enables students to understand legal aspects of common business activities. Students become aware of potentially serious legal situations, and learn legal language to facilitate discussion of legal issues. They also learn how and when to contact an attorney, and study specific rules and regulations of laws that govern the court system, e.g., crimes, torts, property (real and personal), and contracts. Prerequisite: ENGL 101. 3 Cr. (3 Lec.) Fall and spring semesters.
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3.00 Credits
This course continues the study of American business law begun in BUAD 201 Business Law I. Students develop an understanding of legal aspects of sales, security devices, commercial paper, corporations, partnerships, and estates. The purpose of the course is to enable the understanding of the legal aspects of common business activities, improve awareness of potentially serious legal situations, learn legal language to facilitate discussion of legal issues, learn how and when to contact an attorney, and learn specific rules and regulations of laws governing the UCC and other legal aspects of business activity. Prerequisite: BUAD 201. 3 Cr. (3 Lec.) Spring semester.
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3.00 Credits
Introduces students to the basic principles of marketing as they relate to modern day business. The course is centered on the four Ps: product, place, promotion, and price. Case problems and current marketing situations are utilized in discussing the marketing concepts. In addition, projects are assigned to allow the student to explore various marketing situations. Prerequisites: BUAD 106 and prior completion or concurrent enrollment in ENGL 100. 3 Cr. (3 Lec.) Fall and spring semesters.
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3.00 Credits
Focuses on contemporary management techniques with a minimal amount of time devoted to the personnel function. The course introduces students to the basic managerial functions of planning, organizing, staffing, directing, and controlling. Class time is also devoted to total quality management and computer use in management. Prerequisite: Prior completion or concurrent enrollment in ENGL 101. 3 Cr. (3 Lec.) Fall and spring semesters.
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3.00 Credits
This course provides a general introduction to the field of labor relations in the private and public sectors. Topics will include relevant aspects of labor history, labor law, and collective bargaining. The course will also cover the changing nature of labor/management relations in the U.S., the implications of global competition, and patterns of union resistance and preventive labor relations on the part of employers. Prerequisites: Prior completion or concurrent enrollment in ENGL 101 and at least one course in business or the social sciences. 3 Cr. (3 Lec.) Spring semester.
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3.00 Credits
Building on the concepts and methodology developed in BUAD 204, Principles of Marketing, this course requires students to apply applications to case studies and marketing simulations. Topics include developing and implementing marketing strategies, conducting marketing audits, and working to connect the marketing management function with strategic planning. Prerequisites: BUAD 204, and prior completion or concurrent enrollment in ENGL 101. 3 Cr. (3 Lec.) Spring semester.
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3.00 Credits
This course focuses on the essential role of providing customer value in today's service economy. Key elements of customer-focused management are examined, including understanding customer expectations, developing a service strategy, training and empowering employees to provide superior service, and designing customer-friendly systems. Personal customer service skills are also developed. This is a multi-disciplinary course drawing on principles of marketing, human resource management, and communication. Prerequisite: Prior completion or concurrent enrollment in ENGL 101. 3 cr. (3 Lec.) Fall and spring semesters.
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3.00 Credits
This course provides a basic introduction to advertising procedures and management. The management and creative side of advertising are studied, along with social issues, ethics, regulation, and responsibility. Prerequisites: BUAD 204 and ENGL 101. 3 Cr. (3 Lec.) Spring semester.
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6.00 Credits
This course includes types of insurance companies, rates and premiums, including fire, inland, marine, automobile, public liability, workers' compensation, accident, and health insurance. In addition, the course will examine the duties and obligations of an insurance broker and insurance lawyer. These topics are discussed in sufficient detail to prepare the student to take both the New York State general agent's license and the broker agent's license examinations. 6 Cr. (6 Lec.) Spring semester.
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3.00 Credits
Introduces students to the basic theories, principles, and practices of international marketing. The course will examine the cultural, geographic, economic, and political differences among international markets, and the impact of these differences on marketing practices in individual countries. Prerequisites: BUAD 111, BUAD 204 and ENGL 101. 3 Cr. (3 Lec.) Spring semester.
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