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  • 3.00 Credits

    Session Cycle: Fall Yearly Cycle: Annual In this course students learn to develop and apply quantitative and analytic tools to tactical areas of marketing decision-making. Students acquire the following techniques: forecasting, behavioral modeling, and linear and nonlinear programming. The course teaches computer applications using spreadsheets, word processing, and statistical software. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
  • 3.00 Credits

    Session Cycle: Spring Yearly Cycle: Annual This course examines the interpersonal dynamics and the organizational structure involved in managing a consumer and/or industrial sales force. Topics include traditional management functions (recruiting, selecting, training, compensating, motivating, and evaluating the sales force); sales-forecasts; determination of quotas and budgeting; territorial design and administration; marketing and sales communication; sales ethics; international dimensions of the sales-management function. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
  • 3.00 Credits

    Session Cycle: Spring Yearly Cycle: Odd Year This is an advanced course that makes use of the case method. Principle areas include; determining communications strategies, developing creative themes, writing for print and broadcast media, media planning and budgeting, advertising research techniques, and agency/client relations. Guest speakers and readings from trade journals are incorporated to familiarize students with the people and institutions of advertising. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
  • 3.00 Credits

    Session Cycle: Spring Yearly Cycle: Annual This is a senior level course for marketing concentrators focusing on expanding their knowledge in selected areas of marketing, marketing management, and developing skills to effectively manage in these areas. The course utilizies a seminar format emphasizing student interaction and independent research. The topics that will be investigated include marketing of new ventures, e-marketing, direct marketing, service and health marketing, and franchising. Students are assigned to "Real World" cases and are required to perform situational analysis, identify key marketing issues, perform appropriate exploratory research, and develop and present recommendations. Course objectives include the examination of contemporary issues facing marketing managers from a variety of perspectives; providing students with background, insights, experiences in analyzing, solving problems marketing managers typically face as well as the opportunity to observe and interact with companies whose marketing strategies have led to successes and perhaps failures. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
  • 3.00 Credits

    This course focuses upon selected topics in marketing. Examples of topics which may be covered include channel management, direct marketing, advertising- copy, graphics layout and design and advanced research techniques. Topics are selected at the discretion of the department. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
  • 3.00 Credits

    Directed Study in Marketing In depth exploration of specialized areas of marketing serve as the purpose of this course. Individualized instruction is used to research areas in which the faculty member and student have a common interest. Extensive research including primary data collection may be required. The course concludes with the preparation of a thorough research report and presentation. Senior standing is required. 3.000 Credit Hours Levels: Undergraduate Schedule Types: Directed Study College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
  • 3.00 Credits

    Honors courses provide the opportunity for exceptional achievement. Instructors use methods and introduce concepts that will challenge the highly motivated student. Often interdisciplinary in approach and sometimes team taught, honors courses typically offer students occasions to extend their learning beyond the classroom. Senior standing is required. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Business Undergraduate Division Marketing Department Course Attributes: Marketing Concentration, Marketing Minor
  • 3.00 Credits

    This course is an in-depth examination of a major topic or issue in the practical and theoretical study of foreign languages and cultures. Topics will vary from year to year according to student interest and need, as well as faculty availability. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Arts and Sciences Undergraduate Division Modern Language Department Course Attributes: Global Studies, International Focus, International Studies, Liberal Arts Elective
  • 3.00 Credits

    This course is an in-depth examination of a major topic or issue in the practical and theoretical study of foreign languages and cultures. Topics will vary from year to year according to student interest and need, as well as faculty availability. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture College of Arts and Sciences Undergraduate Division Modern Language Department Course Attributes: Global Studies, International Focus, International Studies, Liberal Arts Elective
  • 3.00 Credits

    This course is an in-depth examination of a major topic or issue in the practical and theoretical study of foreign languages and cultures. Topics will vary from year to year according to student interest and need, as well as faculty availability. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Directed Study, Lecture College of Arts and Sciences Undergraduate Division Modern Language Department Course Attributes: Global Studies, International Focus, International Studies, Liberal Arts Elective
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