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MKTG 340: Global Marketing
3.00 Credits
George Fox University
This course will expose the student to marketing strategies and activities that enable organizations to be competitive in the global economy and market. This course will enable the student to understand how to target global markets and how to manage and lead in the global marketing effort. Students in this course will have the option of participating in a Juniors Abroad trip that will examine marketing in three different global markets. Prerequisite: MKTG 260 Principles of Marketing.
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MKTG 399: Cross-Cultural Study
3.00 Credits
George Fox University
This course offers in-depth discipline specific cross-cultural study designed to enhance the intercultural emphasis of various academic majors. The course includes class meetings followed by travel to various locations throughout the world. Students will use core disciplinary knowledge to serve, learn and interact with other cultures. (Offered in May Term. Students must meet eligibility requirements.) Additional course fee is required.
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MKTG 420: Marketing Communications
3.00 Credits
George Fox University
Consideration of promotional strategies, with particular emphasis on evaluation and selection of advertising media, public relations, selling, and management of the promotion mix. Investigation of the international aspects of marketing to include importing, exporting, and the role of multinational firms. Prerequisites: MKTG 260 Principles of Marketing and senior status.
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MKTG 450: Marketing Research and Decision Making
3.00 Credits
George Fox University
Research methods for marketing decisions. Topics include defining research needs, the formulation of research questions, consideration of alternative methodologies, sources of data and information, sampling, and interpretation and reporting of findings. Consideration of strategies for decision making relative to the marketing mix. Examination of forecasting, pricing, and decision-making models. Prerequisites: BUSN 240 Statistics for Business and Economics, MKTG 260 Principles of Marketing, and senior status.
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MKTG 450 - Marketing Research and Decision Making
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MKTG 475: Field Experience
1.00 - 6.00 Credits
George Fox University
Supervised experiences in businesses, nonprofit organizations, and public agencies.
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MKTG 475 - Field Experience
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MKTG 480: Marketing Management and Strategy
3.00 Credits
George Fox University
RThis course examines problems in high-level marketing decision making, considering several strategic marketing planning frameworks frequently applied during the analysis of such problems. The course will focus on a variety of management problems, which include balancing needs of competing strategic business units, factoring competitors' behaviors in the marketplace, developing long-term marketing advantages, and consideration of profit and other financial consequences. Prerequisite: MKTG 260 Principles of Marketing.
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MKTG 480 - Marketing Management and Strategy
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MKTG 485: Selected Topics
1.00 - 3.00 Credits
George Fox University
Occasional special courses chosen to fit the interests and needs of students and faculty.
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MKTG 485 - Selected Topics
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MKTG 495: Special Study
1.00 - 3.00 Credits
George Fox University
Independent study of subjects outside regular offerings of particular interest to business and economics majors. Regular reading reports and conferences are scheduled. Prerequisite: upper-division majors and by permission.
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MKTG 495 - Special Study
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MUSA 105: JZ Applied Jazz Piano
1.00 Credits
George Fox University
A study of improvisational methods through task-oriented performance of selected jazz repertoire. The goal of this class is to introduce concepts and practice methods used by jazz artists to gain provisation skills and to apply them to your own practice and performance over selected jazz repertoire. Additional course fee is required.
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MUSA 115: Master Chorus
1.00 Credits
George Fox University
This chorus is composed of members of the community and open to all university students, faculty, staff, and alumni singers. The chorus, usually accompanied by orchestra, performs a major and/or master sacred choral work each spring. Handel's Messiah is usually performed every third year.
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MUSA 115 - Master Chorus
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