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MIS 4053: Systems Analysis & Design
3.00 Credits
University of Tulsa
Introduces the analysis and logical design of business processes and management information systems focusing on the systems development life cycle. Sample topics include development methodologies; project management; feasibility, cost benefit, and requirements analysis; modeling techniques; and documentation of current system and future system designs. Prerequisite or corequisite: MIS 3053.
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MIS 4133: Software Systems
3.00 Credits
University of Tulsa
Software Systems
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MKTG 3003: Principles of Marketing
3.00 Credits
University of Tulsa
Application of managerial approach to the study of marketing, including consumer behavior, product strategy, the selection of distribution channels, pricing, and promotion with emphasis on the creation of effective marketing strategies. Prerequisites: Junior standing; ENGL 1033, ACCT 2113 and 2123, ECON 2013 and 2023, MATH 1093 and 1103, BUS 1013, BL 2013, MIS 1123, and QM 2013 and 2023 with grades of C or higher. Non-business students pursuing a Marketing minor, Arts Management major, or Organizational Studies major must have junior standing and complete the following prerequisites with a grade of C or higher before enrolling in MKTG 3003: ACCT 2113, ECON 2023, and QM 2013.
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MKTG 3023: Marketing Channels
3.00 Credits
University of Tulsa
Alternative marketing channels connecting producer and consumer; characteristics of different marketing institutions; and recent trends in channels and institutions. Prerequisite: MKTG 3003.
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MKTG 3043: Sales Management
3.00 Credits
University of Tulsa
Principles, methods, and problems in the management of a sales organization. Covers the selling process and the job of the sales manager. Examines the process of developing partnerships with customers and coordinating sales with other functional areas. Prerequisite: MKTG 3003.
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MKTG 3073: Marketing Research
3.00 Credits
University of Tulsa
The research process with emphasis on evaluation and interpretation of marketing research. Prerequisites: QM 2023 and MKTG 3003, each with a grade of C or higher.
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MKTG 3083: Principles of Advertising
3.00 Credits
University of Tulsa
Emphasis on the theoretical and practical role of advertising as it fulfills corporate marketing strategies. Prerequisite: MKTG 3003.
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MKTG 4083: Marketing Management
3.00 Credits
University of Tulsa
Examines the marketing managerial decision-making process, with emphasis on problem structuring and evaluation. Requires creative application of knowledge acquired in other business areas. Prerequisites: MKTG 3013 and 3073.
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MKTG 4213: Not-for-Profit Practicum
3.00 Credits
University of Tulsa
This directed project course involves a student team acting as consultants for local not-for-profit organizations. It will be a semester-long project aimed at solving some business-related problem for the client firm. This project will be managed through Studio Blue. Prerequisite: Senior standing and enrollment in Not-for-Profit Certificate Program.
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MKTG 4503: Practicum in Marketing
3.00 Credits
University of Tulsa
Combines work experience and academic experience in the area of marketing. Prerequisite: Approval of instructor prior to beginning internship.
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