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Course Criteria
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3.00 Credits
This course will include setting up simple accounting procedures, managing a small retail establishment or running a small manufacturing plant, basic principles of personnel, merchandising, and promotion, with possibly a small amount of quantitative analysis. [Sp (pm)]
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3.00 Credits
Retail Management focuses on current problems and opportunities of retailers. Major topics include consumer behavior, marketing research, store location, service retailing, retail auditing, new forms of discounting, consumer credit, energy management, retail information systems, international retailing, and shrinkage control.
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3.00 Credits
A basic introduction to logistics functions within a business enterprise. Various sub-functions of traffic, transportation, inventory management, warehousing, packaging, order processing, and materials handling are covered. A systems approach will be emphasized to recognize the interrelations among the traditional functions of logistics and the other areas of business.
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3.00 Credits
Designed to correlate classroom training with actual business situations. Examination of various business problems through utilization of group projects and case problems. May be taken one time only for three credit hours. [Sp (pm)]
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3.00 Credits
A course to examine the fundamentals of selling, including approaching the customer, creating interest in and desire for the product, closing the sale, and utilization of psychological principles in customer relations. [Fa (pm), Sp (pm), Su (pm)]
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3.00 Credits
Study of the movement of goods and services from producer to consumer. Includes functions of marketing such as pricing, product promotion, distribution channels, market research and an overview of legal ramifications. [Fa, Sp, Su]
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3.00 Credits
This course examines the fundamentals of merchandising and buying. It analyzes customer demands and determines relevant buying plans based upon those projected demands. Merchandising techniques are explored for various products. The legislative issues impacting merchandising and buying are addressed. [Sp (pm)]
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3.00 Credits
As a survey course of the world of advertising and its place in the business world and society, advertising is studied from three viewpoints: management-marketing, communicationscreativity, and the consumer-citizen. The course includes the study of the art and science of advertising strategy and tactics as well as the socioeconomic aspects of advertising. [Fa (pm)]
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3.00 Credits
This is an introductory course that examines the relationships between companies and their customers. It reviews various methods of providing the necessary customer service to meet the needs of a changing marketplace. This course will examine the basic concepts and current trends in the customer service industry and identify practical methods of developing and maintaining effective customer relations. [Sp (pm)]
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3.00 Credits
This course examines the theory, application, and strategies of electronic marketing. It will examine the use of web pages in marketing ideas, goods and services in "e-commerce." The course develops the concept of e-business strategy. Students will learn to formulate, implement, and evaluate global ebusiness solutions. Marketing research, new product development, segmentation, differentiation, advertising, post-sales support, and data collection methods will be explored. The traditional marketing functions of products, price, distribution, and promotion will be examined in relation to the use of the internet as a marketing channel. The competitive strategy of service differentiation will also be addressed. A strategic marketing plan and the development of an effective web-based marketing campaign by developing an internet marketing plan will also be studied. Lab fee $7.00.
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