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BU 4810: Sales: Principles & Management
4.00 Credits
SUNY College at Old Westbury
Concepts of personal selling and sales force management for industrial and retail institutions. The sales process and sales plan are studied as tools of sales administration for marketing management. Offered occasionally. Prequisite: BU3800
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BU 4810 - Sales: Principles & Management
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BU 4840: Direct Marketing
4.00 Credits
SUNY College at Old Westbury
An introduction to the principles of direct response marketing for the small independent firm, retail establishment, publishers, banks and other institutions. Topics include selection of product, market determination mailing preperation, distribution, and evaluation. Offered every year. Prerequisite: BU4801
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BU 4840 - Direct Marketing
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BU 4860: Export/Import Operations
4.00 Credits
SUNY College at Old Westbury
An introduction to the export/import practices of small and medium sized firms. The course will provide a practical step by step techniques oriented guide in managing and marketing an export/import business. Topics include: identification of applicable rules and regulations, information on identifying suppliers and customers, methods of payment, shipping terms, insurance, documents, U.S. Customs Import Requirements and the roles of international freight forwarders and customs brokers.
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BU 4860 - Export/Import Operations
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BU 4900: China: Culture, Bus&Technology
4.00 - 8.00 Credits
SUNY College at Old Westbury
No course description available.
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BU 4900 - China: Culture, Bus&Technology
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BU 5010: Database Appl. for Managers
4.00 Credits
SUNY College at Old Westbury
This course will focus on the fundamentals of database design and applications from a management perspective. Topics will include: database applications in business organizations and non-profits, user needs analysis, database design, database security, and database extensions. Offered occasionally. Prerequisite: BU4230
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BU 5010 - Database Appl. for Managers
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BU 5020: System Analysis, Design & Appl
4.00 Credits
SUNY College at Old Westbury
The course will include systems analysis and techniques in design & tools. Major topics will include the role of the system analyst, modeling techniques & systems design, reporting & documentation, and implementation strategies for profit & non-profit enterprises. Offered occasionally. Prerequesite: BU4230
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BU 5020 - System Analysis, Design & Appl
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BU 5050: MIS Seminar
4.00 Credits
SUNY College at Old Westbury
No course description available.
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BU 5050 - MIS Seminar
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BU 5110: Production & Operations Mgmt
4.00 Credits
SUNY College at Old Westbury
Introduction to the theoretical and practical applications of POM. Topics: product planning; facility location layout; acquisition and replacement; forecasting; production planning: operation scheduling and control; inventory planning and quality control. Offered every year. Prerequisites: MA2080 or MA2090, BU3100. (Beginning Fall 2002, course offered as BU5115).
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BU 5110 - Production & Operations Mgmt
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BU 5115: Operations Management
4.00 Credits
SUNY College at Old Westbury
Introduction to the theoretical and practical applications of OM. Topics: logistics, facility location layout; acquisition and replacement; forecasting; planning; operation scheduling and control; inventory planning and quality control. (Replaces BU5110). Offered every year. Prerequisites: BU4110; BU3201; MA2080 or MA2090
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BU 5115 - Operations Management
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BU 5120: Entrepreneurship
4.00 Credits
SUNY College at Old Westbury
The steps leading to the establishment of an independent business involving choice of business, structure, capital, startup, management practices, legal and financial considerations. Offered occasionally. Prerequistes: BU4110; BU3502; BU3800
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BU 5120 - Entrepreneurship
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