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Course Criteria
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3.00 Credits
An application-oriented course on the management of data in a variety of situations using both data manager and spreadsheet software. System analysis, file specification and maintenance, data entry and manipulation, report generation. Pre: CMSC 1203, 1103; ECOM 2013, or permission of the department. (Cross listed-CMSC 3003).
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3.00 Credits
This course surveys important existing operating systems and their application to E-Commerce, including handheld and mobile devices. Pre: ECOM 2013, MIS 4413 or ECOM 3113. (Cross Listed- ECOM 3023).
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3.00 Credits
Fundamental concepts of the design and implementation of integrated business systems. Application research, problem definition, fact-gathering techniques, report requirements, and source data requirements. General systems flow charting, decision tables, data controls, and system controls. System implementation, evaluation and maintenance. Pre: CMSC 2103 or MIS 3003. Will substitute for ECOM 4023. (Cross Listed- CMSC4013).
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3.00 Credits
A study of decision support systems available to managers. Includes the study of design and operation of a computer information system, data bases, interactive languages, software, and management information theory. Strong emphasis is placed on the computer as a tool for MIS. Pre: CMSC 1103, MGMT 3063.
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3.00 Credits
An integration of previous coursework into the ability to see the data and information needs of an organization from the viewpoint of all levels of management. Project-oriented course emphasizes multi-disciplinary problem solving, communication, and management. Pre: MIS 4413.
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3.00 Credits
A study of the various media of advertising in connection with the distribution of goods and services. Pre: MRKT 3043 (Cross Listed -MCOM 3033).
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3.00 Credits
A survey of the nature, scope and economic importance of marketing. This course includes: analysis of marketing functions, institutions, pricing, demand creation, costs and marketing legislation (Cross Listed-MCOM 3043).
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3.00 Credits
Course in the characteristics of consumers, their buying patterns, and the demographic, social and psychological influences on the consumer buying process. Issues of ethics and global marketing are considered. Pre: MRKT 3043 (Cross Listed-PSYC 3313).
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3.00 Credits
This course presents in-depth concepts of marketing with specific attention to the electronic commerce setting. The course will cover customer support and quality of service in the online setting, methods of personalization, developing new products in the web context, how to build traffic and brand recognition, pricing, and planning for e-commerce marketing. Pre: ECOM 2003 or MRKT 3043 (Cross Listed-ECOM 4013).
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3.00 Credits
A course dealing with the principles of selling merchandise. Methods of approaching prospects and demonstrating goods. Use of appeals, etc. Offered spring and summer only.
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