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MKTG 3433: Retailing
3.00 Credits
Cameron University
3 hours credit Designed to assist students seeking knowledge of the retail field. Principles and methods of organizing and operating a retail firm with particular emphasis on store layout, buying, pricing, sales promotion, control of stock, and evaluation. Lecture 3 hours. Prerequisites: MKTG 3413 and MGMT 3013.
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MKTG 3533: Sales Management
3.00 Credits
Cameron University
3 hours credit Problems of organization; planning and cont rol of sales; formulation of sales policies and the operation of a sales force. Using the principles of selling along with supervising a sales program. Lecture 3 hours. Prerequisites: MGMT 3013 and MKTG 3413.
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MKTG 4433: Advertising
3.00 Credits
Cameron University
3 hours credit A survey of the various advertising media; planning and evaluating advertising materials. Lecture 3 hours. Prerequisite: Senior standing or permission of Chair.
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MKTG 4443: Marketing Research
3.00 Credits
Cameron University
3 hours credit Development of statistic al techniqu es applicable to marketing research. Includes a discussi on of experimental design, planning research and investi gations; formulation of hypothesis; logic and reasonin g; conducting research investigations including formulation of the problem, sampling techniques, interviews, developing questionnaires; and the app lication of statistical techniques for reporting data. Lecture 3 hours. Prerequisites: MKTG 3423 and BUS 3613.
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MKTG 4481-3: Seminar in Marketing
9.00 Credits
Cameron University
1-3 hours credit Study of specified topics in marketing. Can be repeated for a maximum of 9 hours credit under different topic titles. Prerequisites: MKTG 3413 and permission of Chair.
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MKTG 4491-3: Independent Study in Marketing
1.00 - 3.00 Credits
Cameron University
1-3 hours credit Intensive study and di rected research on special topics in marketing. Prerequis ites: Nine upper division hours in marketing and permission of Chair. A proposal must accompany the request when submitted for approval.
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MM 1013: Fundamentals of Multimedia Design
3.00 Credits
Cameron University
3 hours credit An introduction to the study of multimedia design, including principles of graphic design; introduction to authoring; on-screen layout; and introduction to authoring tools. With a basic understanding of Instructional Systems Design, students will learn to create desktop and on-screen multimedia applications. Thi s class will also include a brief introduction to au thoring software. Prerequisite or concurrent enrollment in CIS 1013. Lecture 2 hours, lab 2 hours.
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MM 1133: Multimedia Production Techniques
3.00 Credits
Cameron University
3 hours credit This course familiarizes students with basic techniques, using hardware and software tools to create various media for multimedia productions. Students will learn basic techniques such as scanning and enhancing photographs, creating simple animations and incorporating graphics into presentations with an understanding of display color. Prerequisite: MM 1013 and MM 1143. Lecture 2 hours, lab 2 hours.
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MM 1143: Instructional Design
3.00 Credits
Cameron University
3 hours credit Introduction to the systematic design of instruction that includes learner, task and content analysis, writing performance objectives, developing instructional strategies, materials and assessment instruments, and evaluating and revising instructional materials. Lecture 2 hours, lab 2 hours.
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MM 1154: Introduction to Multimedia Authoring
4.00 Credits
Cameron University
4 hours credit Introduction to program logic and problem solving techniques within the context of an authoring tool. This course makes extensive use of structure charts, flow charts and story boarding to illustrate the logic necessary to create instructional materials using authoring software. Prerequisite: MM 1133 and MM 1143. Lecture 2 hours, lab 3 hours.
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