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MKT 461: Principles of Retailing
4.00 Credits
Wright State University-Main Campus
Analysis of the performance of marketing functions at the retail level. Emphasis on institutional and competitive factors and management of the marketing mix as it relates to retail market segments. Credit Hours: 4.000 Levels: Undergraduate Schedule Types: Lecture Restrictions: Must be enrolled in one of the following Degrees: BS in Business May not be enrolled as the following Classification(s): Freshman Prerequisites: MKT 300
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MKT 471: Business To Business Marketing
4.00 Credits
Wright State University-Main Campus
Explores business to business marketing the marketing of goods and services to businesses rather than consumers. Examines the diferences between consumer and business marketing in target markets, product, price, promotion, distribution and the environment. Credit Hours: 4.000 Levels: Undergraduate Schedule Types: Lecture Restrictions: Must be enrolled in one of the following Degrees: BS in Business May not be enrolled as the following Classification(s): Freshman Prerequisites: MKT 300
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MKT 475: Entrepreneurship
4.00 Credits
Wright State University-Main Campus
How to start a business. Concepts, strategies and tactics of product innovation/development and planning to initiate of purchase a company. Students may develop a written business plan for a new venture. Credit Hours: 4.000 Levels: Undergraduate Schedule Types: Lecture Restrictions: Must be enrolled in one of the following Degrees: BS in Business May not be enrolled as the following Classification(s): Freshman Prerequisites: MKT 303 and FIN 310
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MKT 475 - Entrepreneurship
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MKT 477: Ind Studies in Marketing
1.00 - 4.00 Credits
Wright State University-Main Campus
Research or other marketing project. Credit Hours: 1.000 TO 4.000 Levels: Undergraduate Schedule Types: Independent Study Restrictions: Must be enrolled in one of the following Degrees: BS in Business May not be enrolled as the following Classification(s): Freshman Prerequisites: MKT 300
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MKT 478: Honors:Ind Study in Marketing
2.00 - 8.00 Credits
Wright State University-Main Campus
Research in marketing for fulfillment of the Honors program project requirement Credit Hours: 2.000 TO 8.000 Levels: Undergraduate Schedule Types: Independent Study Restrictions: Must be enrolled in one of the following Degrees: BS in Business May not be enrolled as the following Classification(s): Freshman Prerequisites: MKT 303
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MKT 478 - Honors:Ind Study in Marketing
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MKT 480: Special Topics in Marketing
4.00 Credits
Wright State University-Main Campus
Seminar in special topics such as consumerism and social issues, nonprofit organization marketing, advanced retailing management, channels of distribution, and forecasting. Topics vary. Credit Hours: 4.000 Levels: Undergraduate Schedule Types: Lecture Restrictions: Must be enrolled in one of the following Degrees: BS in Business Prerequisites: MKT 300
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MKT 481: Internship in Marketing
1.00 - 4.00 Credits
Wright State University-Main Campus
Faculty supervised internship in marketing area. Credit Hours: 1.000 TO 4.000 Levels: Undergraduate Schedule Types: Internship Restrictions: Must be enrolled in one of the following Degrees: BS in Business May not be enrolled as the following Classification(s): Freshman
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MKT 481 - Internship in Marketing
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MKT 492: Senior Projects in Marketing
4.00 Credits
Wright State University-Main Campus
Final course to integrate the students' work in marketing and to practice marketing problem solving. Particular emphasis is given to the development of marketing plans. Credit Hours: 4.000 Levels: Undergraduate Schedule Types: Lecture Restrictions: Must be enrolled in one of the following Degrees: BS in Business May not be enrolled as the following Classification(s): Freshman Corequisites: MKT 492W Prerequisites: MKT 303 and MKT 451 and MKT 452
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MKT 492W: Writing in MKT 492
0.00 Credits
Wright State University-Main Campus
Required writing component for MKT 492. Credit Hours: 0.000 Levels: Undergraduate Schedule Types: Lab Corequisites: MKT 492
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ML 301: French Culture
4.00 Credits
Wright State University-Main Campus
Study of French culture according to language distinctions with emphasis on the uniqueness within the family of nations. Credit Hours: 4.000 Levels: Undergraduate Schedule Types: Lecture
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ML 301 - French Culture
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