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Course Criteria
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3.00 Credits
3 s.h. Focuses on fundamental management issues of information systems technology. Topics include personal productivity and business operations, data integration, decisions and models, organizational databases, decision support systems, and organization intelligence systems, strategic implications of information systems, designing and managing information systems. This course covers all types of management information systems and includes a team-based development of application cases in MIS. Prerequisite: MGMT 241 with a grade of "C" or better; CSCI 100,116, or INTD (106, 107, and 108); STAT 101, 261, or PSYC 110; ACCT, PACC, and BSEC majors must have 2.0 major GPA; and SrS.
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3.00 Credits
3 s.h. This course is an introduction to the practice of marketing. The course is organized around the four elements of marketing: Product Policy, Pricing, Channels of Distribution, Marketing Communications. Prerequisites: ( ECON 110 or 111) with a grade of "C" or better andSoS.
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3.00 Credits
3 s.h. A course aimed at helping students develop persuasive skills on behalf of products, concepts, and services while also helping them develop an in-depth understanding of salesmanship processes both short-term from an interactive standpoint and long-term from a standpoint of working out a pre-determined multi-stage plan. The many roles of sales management will be incorporated as they pertain both directly and in their many influential aspects. Prerequisites: JrS, ACCT 100 and ECON 111 or ECON 110 and MKTG 261 all with a "C" or better.
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3.00 Credits
3 s.h. This is the capstone course for the Marketing concentration. The analysis of marketing problems and programs from the viewpoint of the high-level marketing executive. Emphasis upon the building of integrated marketing programs, including the significance of products, pricing, promotion, and marketing strategy. The contributions of marketing research and new analytical tools are also included. Prerequisites: MKTG 261, ACCT 100, (ECON 110 or 111), two of the following MKTG 360, 362, 363, 364, or 366, all with a grade of "C" or better, and JrS.
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3.00 Credits
3 s.h. The study of the nature and application of marketing research. Topics include problem formulation, research and sample design, questionnaire construction and behavioral and multivariate analysis. Emphasis will be placed on providing a sound theoretical background in the area of marketing research. Case study format. Prerequisites: ( ECON 110 or 111), MKTG 261 both with a grade of "C" or better, (STAT 101 or PSYC 110), and JrS.
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3.00 Credits
3 s.h. This is a course with a management point of view that examines the role of advertising in the marketing mix, and the media selection process, along with the development of copy strategy, and the production of advertisements. Prerequisite: ( ECON 110 or 111), MKTG 261 both with a grade of "C" or better, and JrS.
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3.00 Credits
3 s.h. The course is an in-depth analysis of consumer preferences and consumption decision-making. Building upon the foundations of microeconomics and marketing, the main concepts, theories and models of consumer behavior are identified, explained, and applied in the context of marketing strategies. Prerequisites: ( ECON 110 or 111), MKTG 261 both with a grade of "C" or better, and JrS.
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3.00 Credits
3 s.h. A managerial view of the marketing process as it applies to the international field. Topics include: significance of international trade, international marketing position of the U.S., analysis of foreign markets, organization and administration of international marketing, and special topics. Prerequisites: MKTG 261, ECON 110 (or 111 and 112) all with a grade of "C" or better, and JrS. Economics & Business / Education
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1.00 - 3.00 Credits
1-3 s.h. Individual studies or research activities carried out under the direction of appropriate departmental faculty. Prerequisites: SoS and permission of department.
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4.00 Credits
Mathematics Education 4 s.h. Research, theory, and practice of teaching mathematics to diverse students in grades 7-12. Topics will include: planning, motivation, classroom management, problem solving, NYS and national trends in mathematics education, use of technology in planning and in instruction, reflective teaching, and assessments of teaching and learning mathematics. Course includes a minimum of 50 hours field placement in a middle or high school Mathematics classroom. ( CPA) Prerequisite: Candidate status in Division of Education required.
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