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BA 232: Intl Envir & Legal Issues for Business
3.00 Credits
Arcadia University
Covers the international legal environment that influences business decisions. Includes international treaties, sources of international laws, environmental laws, contracts, tariffs and trade, licensing, agency and employment, and regulatory issues. Particular emphasis is given to the European Economic Community and the North American free trade Agreement and the effect they have on the multinational enterprise.
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BA 285: Selected Topics in Business Admin
3.00 Credits
Arcadia University
Not regularly scheduled.
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BA 286: Business Elective
0.00 Credits
Arcadia University
No course description available.
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BA 286 - Business Elective
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BA 326: Federal Tax
3.00 Credits
Arcadia University
Introductory exposure to federal income tax legislation, rules and regulations applicable to tax determination for individuals, corporations and partnerships. Emphasizes the relationships among tax theory, tax preparation and tax planning. Prerequisite: BA202. Offered in day in even years and evening in odd years.
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BA 326 - Federal Tax
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BA 327: Auditing
3.00 Credits
Arcadia University
Survey of auditing theory, objectives, and practices related primarily to the responsibilities of the independent professional accountant. Includes an overview of professional ethics, generally accepted auditing standards and internal control procedures. Examines data processing, statistical and sampling methods and report writing. Prerequisite: BA202. Offered in day in odd years and evening in even years.
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BA 328: Advanced Accounting
3.00 Credits
Arcadia University
Detailed examination of the problems associated with business combinations and consolidations, intercompany profit transactions, complex affiliation transactions, branch operations, foreign operations and transactions, and state and local government fund accounting. Prerequisite: BA223; or permission of the chairperson if taken concurrently with BA223.
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BA 340: Principles of Marketing
3.00 Credits
Arcadia University
Examination and analysis of marketing management in the modern organization. Basic marketing concepts, including a target market and the four P's - product, price, place and promotion are covered. Evaluates the marketing manager's task in relation to the strategic and economic goals of the organization and in terms of environmental factors, including the international milieu. Prerequisites: EC211 and junior standing.
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BA 340 - Principles of Marketing
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BA 341: Advertising and Sales Promotion
3.00 Credits
Arcadia University
Study of the communication-promotion decision process of organizations. Examines the effects of source, message, and media variables on audience, response to communication campaigns, and the interactions among these variables. Emphasizes the promotion model consisting of the roles of personal selling, sales, promotion, publicity and advertising. Prerequisite: BA340.
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BA 344: International Marketing
3.00 Credits
Arcadia University
Examination of potential international market entry strategies. Includes exporting, the use of agents and licensing. Also studies the historical and theoretical background of foreign trade, world marketing environment and patterns, and international marketing organization and management. Prerequisite: BA340.
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BA 348: Marketing Research
3.00 Credits
Arcadia University
Consideration of marketing research which involves the gathering and analysis of information to assist management in making marketing decisions. Examines the application of the research process, methods and technique as an integral part of strategic decision-making in marketing management. Prerequisites: BA 340, MA/PY 141.
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