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MKT 111: Entrepreneurial Marketing
3.00 Credits
Owens Community College
Introduction to sales, customer service, and promotional strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of business promotional methods and timing. Design of an individual marketing promotion plan. Planning and delivering quality customer service. Manage stakeholder relationships.
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MKT 125: Personal Selling
3.00 Credits
Owens Community College
Examines the principles of selling, with emphasis on practical application through student sales demonstrations, promotional activities and case studies. Includes a comprehensive study of product knowledge, the handling of objections and closing techniques. Studied in detail are customer relations, consumer buying motives and sales problems that arise in business. Supplemental materials are distributed to acquaint students with the current sales and marketing environment, its challenges and opportunities.
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MKT 210: Marketing Planning & Mgmt
3.00 Credits
Owens Community College
Serves as a capstone course to allow the student to apply marketing skills acquired in previous coursework toward the preparation of a complete marketing plan. Working in teams, students will research and develop a complete marketing plan, which includes an industry and market analysis, preparation of a market strategy and presentation of the marketing plan.
Prerequisite:
MKT 101
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MKT 225: Sales Management
3.00 Credits
Owens Community College
Management of sales resources, activities and personnel is needed to identify customer needs and wants for products and services. This course analyzes sales opportunities through new product or service development, product strategies, and product mix. It covers the relationship of sales to the overall organization development plan including advertising, production, and distribution.
Prerequisite:
MKT101
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MKT 230: Mkt of Service Businesses
3.00 Credits
Owens Community College
Focuses on the unique marketing and management challenges that face those in service businesses. Topics include understanding services as a process, the degree of customer contact in a service business, and how consumers evaluate service businesses. Creating value for the customer will be reviewed by studying productivity, customer relationships, and handling complaints and recovery. Developing a service market strategy through examination of customer education and promotion is studied.
Prerequisite:
MKT 101
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MKT 242: Marketing on the Web
3.00 Credits
Owens Community College
Builds on the MKT 101 skills to learn effective strategies for marketing on the World Wide Web. Emphasizes evaluating the marketing effectiveness of Web sites, considering reasons for marketing on the Web, assessing the target audience, and gathering Web marketing data.
Prerequisite:
MKT 101
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MRI 100: Introductions to MR Physics
2.00 Credits
Owens Community College
Study of the fundamentals of MR physics, instrumentation and hardware. Lab experiences are provided to apply course concepts.
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MRI 100 - Introductions to MR Physics
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MRI 101: MRI Patient Care & Safety
2.00 Credits
Owens Community College
Presents basic concepts of the healthcare industry. Includes practical guidelines and recommendations that assist in the management of patients in the MRI environment. Emphasizes professionalism, patient care, professional ethics, medicolegal issues, and MRI safety.
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MRI 101 - MRI Patient Care & Safety
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MRI 103: MRI Physics I
3.00 Credits
Owens Community College
Foundational concepts of the physical principles of magnetic resonance imaging are presented. MR imaging parameters, sequence selections and imaging options are covered.
Prerequisite:
MRI 101
Corequisite:
MRI 104
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MRI 104: MRI Procedures I
4.00 Credits
Owens Community College
Foundational concepts of the physical principles of magnetic resonance imaging are presented. MR imaging parameters, sequence selections and imaging options are covered.
Prerequisite:
MRI 100
Corequisite:
MRI 103
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