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Course Criteria
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3.00 Credits
Prerequisite: GRDS 1010, GRDS 1015 This course introduces design students to the procedures used to create advertising and designs aimed at specific target markets. Students will use both the basics acquired in the prerequisite courses and new material to design and produce logos, shopping bags, banners, and other printed materials. (6 contact hours: 6 lab)
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3.00 Credits
This course provides an introduction to the tools, applications, and uses of FreeHand software. Students will learn how to use the software through lectures and lab exercises utilizing scanners, printers, and Macintosh computers. (4 contact hours: 2 lecture, 2 lab)
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3.00 Credits
This course provides an introduction to the tools, applications, and uses of QuarkXPress software. Students will learn how to use the software through lectures and lab exercises utilizing scanners, printers, and Macintosh computers. (4 contact hours: 2 lecture, 2 lab)
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3.00 Credits
This course provides an introduction to the tools, applications, and uses of Illustrator software. Students will learn how to use the software through lectures and lab exercises utilizing scanners, printers, and Macintosh computers. (4 contact hours: 2 lecture, 2 lab)
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3.00 Credits
This course provides an introduction to the tools, applications, and uses of Adobe InDesign software. Students will learn how to use the software through lectures and lab exercises utilizing scanners, printers, and Macintosh computers. (4 contact hours: 2 lecture, 2 lab)
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3.00 Credits
Prerequisite: GRDS 1020, GRDS 1300 or GRDS 1400, GRDS 1250 or GRDS 1350 This specialized course introduces students to the various methods of printing processes, color charts, papers, and file preparation. The processes studied consist of Offset Lithography, Gravure, Letterpress, Flexography, Thermography, Screenprinting, and Electronic Digital Printing. (5 contact hours: 2 lecture, 3 lab)
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3.00 Credits
Prerequisite: ARTS 1130, ARTS 1140, GRDS 1020 This specialized course uses traditional (non-computer) methods to create illustrations aimed at specific target markets for use in newspapers, magazines, and other printed materials. It includes consumer-related, editorial, technical, and product illustration. (6 contact hours: 6 lab)
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3.00 Credits
Prerequisite: GRDS 1020, GRDS 1300 or GRDS 1400, GRDS 1250 or GRDS 1350 This course introduces graphic design students to the history and procedures of package design and packaging graphics. The course covers legal issues in packaging and includes projects in re-designing existing graphics and designing new products and original packaging. (6 contact hours: 6 lab)
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3.00 Credits
Prerequisite: GRDS 1020, GRDS 1300 or GRDS 1400, GRDS 1250 or GRDS 1350 This intermediate level course utilizes the methods and procedures acquired in the prerequisites to develop more advanced forms of advertising. Students will write, design, and produce ads for newspapers, magazines, and other printed materials. (6 contact hours: 6 lab)
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3.00 Credits
Prerequisite: GRDS 2230 This is an advanced course in designing advertising for businesses, using the methods and principles acquired in the prerequisite courses. Students will research, write, and design a complete corporate identity program for a local company, including advertisements, brochures, billboards, annual reports, and television commercials. (6 contact hours: 6 lab)
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