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Course Criteria
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3.00 Credits
Prerequisite: BUSM 1200 or permission of instructor This course specializes in legal document formatting techniques. Students will learn to format documents unique to the legal field. (6 contact hours: 6 lab)
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2.00 Credits
Prerequisite: BUSM 1220, BUSM 1230 This course prepares students to become contributing members of an office team. It specializes in the skills that allow administrative professionals to assume responsibility without direct supervision, exercise sound judgement and initiative, and make decisions within the scope of their authority. The course teaches basic business research techniques, meeting and conference planning, and professional portfolio preparation as well as job application and resume preparation skills. (2 contact hours)
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3.00 Credits
Prerequisite: BUSM 1210 This course introduces principles of professional records, forms, and on-line file management. Students will learn methods of document storage, administration, retrieval, retention, control, and trends of managing records information through text and simulation activities. (3 contact hours)
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2.00 Credits
Prerequisite: ITIS 1000 or ITIS 1005 This course teaches students to solve commonly encountered simple computer-related technical problems. In addition, it teaches students the basic features of Microsoft Outlook, data compression for document transmission, and common business-related tasks utilizing internet resources. (3 contact hours: 1 lecture, 2 lab)
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3.00 Credits
This course covers activities, analysis, strategies, and decision making in the context of the environment of marketing and other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumer and organizational customers. The course also covers planning and decision making for products and services in profit and nonprofit, domestic and global settings.
Prerequisite:
BUSM 1300 AND ECON 2600 (may be taken concurrently)
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3.00 Credits
Prerequisite: BUSM 2500 In this specialized course, students develop skills to access and search various sources of marketing-related secondary sources of information, including the Internet. Major subjects include the research process, qualitative research, primary data collection, sampling, databases, marketing information systems, and communicating results. (3 contact hours)
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3.00 Credits
Prerequisite: BUSM 2500 or permission of instructor This specialized course focuses on the fundamental differences inherent in marketing and leadership in service enterprises and departments, both for profit and not-for-profit. The course places emphasis on strategic planning needed for competitive advantage. Content includes exemplary service enterprises, managing service quality perception, the service process, leadership essentials in services, internal marketing, marketing communications, service marketing planning, and audits. Students have the option of developing materials for their enterprises. (3 contact hours)
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3.00 Credits
Prerequisite: BUSM 2500 This specialized course focuses on advertising as a strategic element in the marketing of goods, services and ideas. Using research-based criteria, students will develop the ability to recognize outstanding advertising and to prepare an advertising campaign plan. Course content includes integrated marketing communications, media selection, creating advertisements, effectiveness, copy writing, headline writing, direct marketing, local advertising, publicity, sales promotion, and organizational structure. (3 contact hours)
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3.00 Credits
Prerequisite: BUSM 2500 or permission of instructor This specialized course focuses on the fundamentals of the rapidly expanding area of integrated direct marketing, which combines marketing communications, database marketing, Internet marketing, and distribution. Course content includes targeting, lists, databases, direct mail, Internet, telemarketing, direct response mass media, offers, creating advertisements, fulfillment, and testing and measuring effectiveness. (3 contact hours)
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3.00 Credits
Prerequisite: BUSM 1500 or permission of instructor This course provides a comprehensive overview of International Marketing focusing on global market opportunities, emerging markets, market channels, import/export of goods/services, international sales, promotion, and advertising. Additionally, the course reviews marketing communications, research, logistics, strategy planning, formulation, and implementation. Much of the course develops marketing skills and strategies utilizing the Internet and E-Commerce platforms. (3 contact hours)
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