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Course Criteria
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3.00 Credits
Prerequisite: BUSM 1300 or permission of instructor This course is a review of the attributes and behaviors that lead to success in personal selling. It includes the fundamentals of consultative professional selling, including customer and relationship focus, understanding behavioral style, personal development and communications levels, product information, stages of the sales process, presentations, selling services, and managing the sales force. These concepts are appropriate for tangibles, intangibles, and store and field selling. The course includes the use of role playing. (3 contact hours)
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3.00 Credits
Prerequisite: BUSM 1300 or permission of instructor Focusing on the global environment, this course provides students with a fundamental understanding of all major areas of international business. General content areas include international management, finance, economics, marketing, law, operation, import/export sociocultural forces, and strategic planning. Additionally, topical presentations include analysis and discussions of current issues, ethics, international development, and foreign and economic policies as they affect U.S. businesses in the global environment. (3 contact hours)
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3.00 Credits
This course explores the entrepreneur's role in the management of a small business. Topics include marketing and promotion, product and supply chain management, human resources management, operations management, and assets management. Students will also address and analyze risk assessment, global opportunities, and current small business topics.
Prerequisite:
BUSM 1620
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2.00 Credits
Prerequisite: BUSM 1620, FINN 1300 This course is an investigation into the necessary steps to create, form, and implement a small business plan. Students will apply learned techniques and strategies from prerequisite courses to create a business plan for the business of their choice. In addition, the course covers current topics in small business and entrepreneurship. Those topics include, but are not limited to, e-business, promotion, franchising, legal staffing, ethical issues, sources of financing, and succession and growth planning.(2 contact hours)
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3.00 Credits
Prerequisite: BUSM 1300 This course provides an overview of electronic commerce principles focusing on the management and marketing strategies that make electronic commerce business successful. It includes the business and profit models of e-commerce along with other e-commerce principles including: justification for e-commerce, increasing web-site traffic, legal issues such as payment, taxation, security, and privacy and international e-commerce. (3 contact hours)
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3.00 Credits
This specialized course includes the study of the skills of planning, organizing, leading, and controlling the operation of organizations through effective communication, human resource practices, problem solving, and decision making. Supervisory and managerial techniques apply to all formal organizations, including for profit and not for profit, private and public, and manufacturing and service. This course for non-majors focuses on supervisory and mid-management skills and includes key concepts from other courses, namely Principles of Management, Organizational Behavior, Human Resource Management, and others which are taken by management majors. Because of similarities in course content, students required to take BUSM 2000 Principles of Management will not receive credit for BUSM 1800. (3 contact hours)
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1.00 Credits
This course prepares students for the unique global experience of studying abroad. Students will gain familiarity with different cultures and broaden their understanding of global business. This course will prepare students so that they may experience an enriched learning experience when studying abroad in Paris, Brussels, and Germany.
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2.00 Credits
Through international travel, this course provides a unique global learning experience. Students will gain familitiarity with different cultrues and broaden their understanding of global business. The study tour will begin in Paris, France and proceed to Brussels, Belgium, then continue on to Dusseldorf, Bremen, and Hamburg, Germany. Students will participate in cultural activities such as visiting the Eiffel Tower in Paris, the Royal Palace in Brussels, and taking a city tour of Hamburg. In addition to experiencing the culture of the countries, students will visit 8-10 companies to gain a unique perspective of international business.
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3.00 Credits
This advanced course is an in-depth study of the classic management functions of planning, organizing, leading and controlling. It supplies techniques for carrying out each of these functions. Students will participate in extended discussion and practice decision-making and problem-solving techniques.
Prerequisite:
BUSM 1300
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3.00 Credits
This course provides students with a fundamental understanding of important business law concepts. Content areas include the legal environment and judicial system, the nature and sources of law, administrative law, legal procedures, business torts, property in the business environment, criminal law, employment relationship and equal employment, business ethics and social responsibility in the global environment, contract law, agency, partnerships and corporations, sole proprietorships and franchises, and securities regulation. The course emphasizes practical application of the law where appropriate. This course is cross listed BUSM 2100 Business Law I and PARL 2199 Business Law I. Students who have taken the course under the alternative course ID should not take this course.
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