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COM 421: Mass Media Advertising
3.00 Credits
SUNY College at Cortland
Survey of advertising in broadcasting and print media with attention to history and government regulations. Analysis of advertising theories, issues, problems, effects. Prerequisite: COM 301. Fulfills: LASR. (3 cr. hr.) Frequency code B = offered at least once per year Additional frequency code descriptions can be found in the Terminology Guide.
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COM 422: Public Relations
3.00 Credits
SUNY College at Cortland
Survey of principles and practices of public relations with an emphasis on applied research and practical application. Analysis of theories, issues, problems, and effects. Prerequisite: COM 100. Fulfills: LASR. (3 cr. hr.) Frequency code B = offered at least once per year Additional frequency code descriptions can be found in the Terminology Guide.
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COM 429: Special Topics in Communication Studies
3.00 Credits
SUNY College at Cortland
(O) Selected topics. May be taken more than once as subtitle changes. Prerequisites: Designated by department as appropriate for content and academic level of credit. (1-4 cr. hr.) Frequency code O = offered occasionally Additional frequency code descriptions can be found in the Terminology Guide.
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COM 430: Media Criticism
3.00 Credits
SUNY College at Cortland
Critical examination of a variety of media forms. Application of current theories and deep analysis of issues, problems and effects. Prerequisites: CPN 101 or 103 and COM 301. Fulfills: LASR. (3 cr. hr.) Frequency code C = offered at least once every two years Additional frequency code descriptions can be found in the Terminology Guide.
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COM 431: Communication and Prejudice
3.00 Credits
SUNY College at Cortland
Examination of roles played by intrapersonal, interpersonal, group, organizational, political, and mass or mediated communication in relation to prejudice. Analysis of theories, issues, problems, and practices. Prerequisite: COM 100. Also listed as AAS 431. Fulfills: GE 11; LASR. (3 cr. hr.) Frequency code B = offered at least once per year Additional frequency code descriptions can be found in the Terminology Guide.
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COM 432: African Americans in Television and Film
3.00 Credits
SUNY College at Cortland
Historical and critical examination of the evolution of African American images in screen and TV from the early 1900s to the present. Prerequisite: CPN 101 or 103. Also listed as AAS 432 and CIN 432. Fulfills: LASR. (3 cr. hr.) Frequency code C = offered at least once every two years Additional frequency code descriptions can be found in the Terminology Guide.
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COM 433: Literary Journalism
3.00 Credits
SUNY College at Cortland
Students study the richness of narrative journalistic accounts that speak compellingly to the human condition and its society. Students explore linguistic and social strategies literary journalists employ for interpreting our social world. Fulfills: LASR. (3 cr. hr.) Frequency code C = offered at least once every two years Additional frequency code descriptions can be found in the Terminology Guide.
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COM 434: Gender Communication
3.00 Credits
SUNY College at Cortland
Explores the effects of gender and culture on communication. Students examine the characteristics, dynamics, patterns and presumptions that combine to create what is known as "gender speak." Prerequisite: COM 100. Fulfills: LASR. (3 cr. hr.)Frequency code C = offered at least once every two years Additional frequency code descriptions can be found in the Terminology Guide.
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COM 436: Films of Spike Lee
3.00 Credits
SUNY College at Cortland
Analysis and critique of films of Spike Lee emphasizing directing style, structure and production design on selected films. A thematic analysis of major works and an examination of critical reaction from feminists, black nationalists, film critics and theoreticians. Prerequisite: CPN 101 or 103. Also listed as AAS 436. Fulfills: LASR. (3 cr. hr.) Frequency code C = offered at least once every two years Additional frequency code descriptions can be found in the Terminology Guide.
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COM 443: Rhetorical Theory
3.00 Credits
SUNY College at Cortland
(O) Principles of speech: Historical overview, with emphasis on such rhetoricians as Aristotle, Cicero, Quintilian, Campbell, Whately. Prerequisite: CPN 101 or 103. (3 cr. hr.) Frequency code O = offered occasionally Additional frequency code descriptions can be found in the Terminology Guide.
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