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SPM 360: Sport Marketing
3.00 Credits
SUNY College at Cortland
Application of marketing and market analysis techniques to sports. Topics include sport consumer behavior, demand analysis, strategic market planning and sponsorship. Prerequisite: MGT 253. Fulfills: LASR. (3 cr. hr.) Frequency code A = offered every semester Additional frequency code descriptions can be found in the Terminology Guide.
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SPM 370: Pre-Internship Seminar in Sport Management
1.00 Credits
SUNY College at Cortland
Development and analysis of internship and career goals including an exploration of characteristics of the profession in relation to personal and professional goals. Emphasis on development of a professional portfolio. Professional ethics and etiquette will be explored. (1 cr. hr.) Frequency code A = offered every semester Additional frequency code descriptions can be found in the Terminology Guide.
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SPM 373: Sport Law and Organization
3.00 Credits
SUNY College at Cortland
Examination of the legal environment in which professional and amateur sports presently operate. Included will be aspects of contract law, labor law, constitutional law and antitrust law as they apply to the sport industry. Prerequisites: SPM 275 and MGT 250. Fulfills: LASR. (3 cr. hr.) Frequency code A = offered every semester Additional frequency code descriptions can be found in the Terminology Guide.
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SPM 401: Seminar:Reflections Abroad in Sport Management
3.00 Credits
SUNY College at Cortland
Reflections of cross-cultural study abroad experiences in international sport management. Students will participate in a series of discussion groups, serve as teaching assistants in SPM 201, and prepare and deliver a series of presentations to sport management courses and special events as recruiting assistants for the study abroad program in sport management. Prerequisite: SPM 301 and consent of department. (1 cr. hr.) Frequency code A = offered every semester Additional frequency code descriptions can be found in the Terminology Guide.
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SPM 410: Ethics in Sport
3.00 Credits
SUNY College at Cortland
(S) Examination of selected ethical and moral issues current in the conduct of American sport such as the ethics of competition, equality and excellence, and the place of athletics in education. Also listed as EXS 410. Fulfills: LASR; PRES. (3 cr. hr.) Frequency code S = offered in spring Additional frequency code descriptions can be found in the Terminology Guide.
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SPM 429: Special Topics in Sport Management
3.00 Credits
SUNY College at Cortland
(O) Selected topics: May be taken more than once as subtitles change. Prerequisite: Designated by department as appropriate for content and academic level of credit. (1-3 cr. hr.) Frequency code O = offered occasionally Additional frequency code descriptions can be found in the Terminology Guide.
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SPM 430: Applied Sport Media Management
3.00 Credits
SUNY College at Cortland
Theoretical and practical knowledge of the application of basic journalistic and communication principles and practices as used in sport information and sport media relations. Students will be involved with campus or area sport organizations in a defined applied sport media role, e.g., Dragon Chronicle, Neovox, SUNY Cortland athletics, that may include one of the following tracks: sport journalism, sport information and media relations, sport broadcasting or sport statistics. Prerequisite: SPM 330. (3 cr. hr.) Frequency code A = offered every semester Additional frequency code descriptions can be found in the Terminology Guide.
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SPM 435: Applied Information Technology in Sport
3.00 Credits
SUNY College at Cortland
Theoretical and practical knowledge of the application of sport-specific information technology involving digital video, databases, Web design and graphic design. Students will be trained to use proprietary industry software as provided to the Sport Media and Technology Learning Center. This course leads to certification in various industry-related software packages that may include one of the following tracks: Web and graphic design, digital video editing and analysis, video display systems, ticketing operations. Prerequisite: SPM 335. (3 cr. hr.) Frequency code A = offered every semester Additional frequency code descriptions can be found in the Terminology Guide.
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SPM 436: Applied Digital Video Analysis
3.00 Credits
SUNY College at Cortland
Applied field research using a digital video analysis system. Students will pro-actively film, capture, analyze and distribute discipline-specific digital video and create a case-study presentation to be given at the end of the course. Prerequisite: SPM 336. (1 cr. hr.) Frequency code A = offered every semester Additional frequency code descriptions can be found in the Terminology Guide.
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SPM 438: Applied Sport Videography
3.00 Credits
SUNY College at Cortland
A pragmatic approach to sports production. Students will shoot, capture and edit athletic events using both analog and digital equipment. They will be exposed to real-life situations as they produce quality sports video products using events on campus as their subjects. Prerequisite: SPM 338. (3 cr. hr.) Frequency code B = offered at least once per year Additional frequency code descriptions can be found in the Terminology Guide.
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