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Course Criteria
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3.00 Credits
This seminar introduces students to principles of verbal and visual design as they apply to instructional/educational materials, both in print and online. It teaches students how to analyze audiences, gather information, design information structure and access, and test results in order to produce usable, user-centered documents.
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3.00 Credits
Students will be introduced to the theory and practice of writing promotional copy for print and broadcast media. Readings will focus on theories of social psychology as they apply to attitude formation, on demographic and psychographic variables among audiences, and on promotional writing style.
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3.00 Credits
Students in grant and proposal writing will learn about the genre and process of writing grants and proposals. They will be introduced to the content and format of reports, such as the memo report, statistical report, analytical report, and recommendation report. Since business reports are quite often intended for a wide variety of different audiences, students will spend time analyzing the purpose and audience(s) for their reports. Additionally, students will explore the process of locating funding opportunities, determining persuasive appeals, and writing and editing proposals. Coursework will involve readings, request for proposal summaries, and writing and editing proposals. Projects may be client focused.
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3.00 Credits
Students will be introduced to the practices and principles of editing print and online professional documents such as proposals, trade articles, and journals.
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3.00 Credits
This course will focus on the procedures for creating information graphics from different data sources and designing visually appealing and effective documents, for both print and online contexts. Students will practice analyzing audience, designing information graphics and texts for readability, integrating graphics and media, testing usability, and presenting text and media in documents designed for specific audiences and purposes. Projects may be client focused.
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3.00 Credits
Students will be introduced to the field of usability and will plan and conduct usability testing and user-experience evaluation. The class will be client/community based.
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3.00 Credits
This course will consider special topics that are not included in other courses but that are current and relevant to the practice of professional writing. Students will explore, both theoretically and practically, the interrelation of written, oral, graphic, and digital communication within technical rhetorical contexts based on a common topic or theme. Topics and instructors vary from semester to semester.
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3.00 Credits
The course provides students with the fundamentals of book and magazine publishing, while preparing them to succeed in an era in which publication environments are fluid spaces where interactions among people, machines and media (words, images, sounds, video, animations, simulations) must be structured. Students will learn to explore multiple approaches to creating, managing, distributing, and marketing content across multiple platforms-including books, e-books, periodicals, websites, blogs, podcasts, mobile extensions, and other formats.
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3.00 - 4.00 Credits
This poetry workshop, often supplemented by extensive reading in contemporary poetry, will emphasize generating and revising poems, experimenting with poetic forms and techniques, and developing style. Students who have been admitted to the graduate program in poetry writing may take the course; others must receive permission from the instructor.
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3.00 - 4.00 Credits
In this culminating course in the playwriting sequence, students write and workshop their dramatic works at the advanced level while reading and studying diverse plays to refine and challenge their ideas about the craft of playwriting and their own writing process. Students write and revise their own work as well as contribute to the collective workshop format.
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