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Course Criteria
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3.00 Credits
Prerequisite: CMC 321. As an advanced course in writing for print, broadcast, online and public relations media, emphasizes the commonalities and differences among writing formats, mechanics, and approaches of each medium. Embraces and provides practice in the use of the variety of media technologies available to writers. Assumes basic proficiency in writing for at least one medium. 3 Cr.
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3.00 Credits
Prerequisite: CMC 224. Continues and extends instruction and practice in writing for all media forms and in a variety of formats. Provides guided practice in writing features, public affairs, opinion and other media content types and practice in gathering, interpreting and synthesizing information from a wide variety of sources, including print and electronic databases. 3 Cr. Every Semester
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3.00 Credits
Prerequisite: either CMC 224 or CMC 243. Introduces the basic elements of both print and Web publication design and production: headlines, text, photos and illustrations, type manipulation and use, charts and graphs, Web site links, hypertext, sound, video and other emerging publication technologies. 3 Cr. Fall
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3.00 Credits
Prerequisite: CMC 224. Covers the principles, practices, media and methods of public relations and information. Emphasizes public relations functions, communication and publicity techniques. Analyzes relations with publics such as the press, employees, stockholders, and consumers. 3 Cr. Spring
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3.00 Credits
Prerequisite: CMC 332. Provides an introduction to, demonstration in, and application of public relations techniques, tools and procedures to both hypothetical and actual public relations cases. Emphasizes action and communication techniques and practices used in public relations planning, production of informational and persuasive messages, and evaluation of action and communication activities. 3 Cr. Fall
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3.00 Credits
Prerequisite: CMC 242. Course fee. Covers basic broadcast announcing with an emphasis on preparation and presentation of news, editorial content, commercials, public service announcements, and dramatic and narrative content. 3 Cr. Every Semester
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3.00 Credits
Prerequisite: CMC 200. Corequisite: either CMC 243 or CMC 343 (may be taken concurrently). Course fee. Covers the principles and practices of radio productions while providing practical experience. Includes assigned projects on production of music, news and public affairs programming, remote taping, analog audio, editing, digital recording. 3 Cr.
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3.00 Credits
Prerequisites: CMC 200 and CMC 346. Course fee. Covers the principles and practices of television production, with projects designed for television broadcast. Requires students to produce and direct both in-studio and field projects. 3 Cr. Every Semester
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3.00 Credits
Explores techniques and problems of modern broadcast sales, marketing and programming. Requires projects to develop latest methods in broadcast commercial marketing, planning, audience analysis, and programming in both radio and television. 3 Cr. Spring
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3.00 Credits
Prerequisite: CMC 348 and instructor ? permission. Course fee. Provides practical experience in single-camera field shooting and editing, including electronic news gathering techniques. Provides students with an opportunity to direct studio productions as part of campus television services. Provides numerous assignments in studio and field lighting, shooting, interviewing and editing. 3 Cr. Fall
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