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Course Criteria
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3.00 Credits
Prerequisite: BUS 335. Treats the responsibilities and challenges of managing the sales function. Stresses analytical and interpersonal skills, including planning, organizing, directing, motivating, and controlling a sales organization. Examines legal and ethical issues. 3 Cr. Spring
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3.00 Credits
Prerequisite: BUS 335. Examines and analyzes the similarities and differences among domestic and foreign markets. Includes in the analysis consumers, 4 Ps (product, price, place, promotion), uncontrollable variables, and implementation of the marketing concept in a foreign market. Also investigates the coordination and integration of a firm ? national marketing program with its foreign marketing program. 3 Cr. Every Semester
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3.00 Credits
Prerequisite: BUS 335. Explores how individual and group behavior affects marketing decisions, and how to market the right product/service to proper market segments. Relates behavior characteristics to product, price, place and promotion. 3 Cr. Fall
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3.00 Credits
Prerequisites: BUS 335 and ECN 304. Covers marketing information, proper techniques for problem identification, and use of research methodology and techniques to define problems, using primary and secondary data sources. 3 Cr. Spring
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3.00 Credits
Prerequisites: BUS 435 and BUS 335. Provides an overview of promotional policies, the relationship between promotional policy and marketing process, and the promotional policy in the context of the behavioral sciences. Discusses how to evaluate and select the best form of communication for the potential customer. 3 Cr. Spring
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3.00 Credits
Prerequisite: BUS 335. Explores the management of resource transformations between raw material and end user, via value-added in manufacturing, marketing, or logistics. 3 Cr. Fall
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3.00 Credits
Prerequisite: BUS 335. Explores the marketing of goods and services to manufacturers, public entities, government agencies, and other private and public organizations for use in the production of goods and services. 3 Cr. Fall
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3.00 Credits
Prerequisite: BUS 335 and senior status. Provides an introduction to marketing problems as they relate to proprietary and public organizations, and decisions needed in product and service pricing, distribution and promotional strategy. Uses case analyses. 3 Cr. Spring
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3.00 Credits
Prerequisite: BUS 345 or instructor ? permission. Covers the theories and practical aspects of international financial management. Includes topics such as international payments mechanisms, exchange market operations, arbitrage and hedging, spot and forward exchange, long-term international capital movements, international financial institutions, accounting, and taxation. 3 Cr. Fall
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3.00 Credits
Prerequisites: BUS 325, BUS 335, BUS 345, senior status and declared international business major. Addresses contemporary and emerging issues in international business, including strategic issues. 3 Cr. Fall
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