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Course Criteria
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3.00 Credits
Students are required to address one or more advanced or emerging issues in information systems management as part of the overall curriculum objective-enhancement of student knowledge and understanding of basic information system design, operations, and management concerns. Prerequisite: MIS 3380 and C's or better in ENG 1301, ENG 1302, and MAT 1312.
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3.00 Credits
An SBE internship will be defined as an academically-sponsored career-related work experience for which projects, research papers, presentations, reflective journals, and/or evaluations will be required by faculty for reporting/grading purposes. SBE internships may be paid or unpaid opportunities and must be for academic credit. Students may take a maximum of six (6) credit hours of SBE internships during matriculation, i.e., two different experiences. Each internship requires a minimum of 300 contact hours per semester. Internships are counted as elective credit and cannot be substituted for required courses. Prerequisites: Junior standing, grades of C or better in each of: ACC 2316, ACC 2317, BCO 2311, ECO 2311 and ECO 2312, good academic standing with no violations of the academic integrity code, grade-point average of 2.50 or higher.
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3.00 Credits
This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices. Prerequisites: junior standing and ENG 1302.
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3.00 Credits
This course is an analytical approach to the management of retailing and wholesaling institutions. Topics covered include: analysis of market structure, design of marketing and merchandising strategy, choice of distribution channels and location decisions. Prerequisite: MKT 3331.
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3.00 Credits
This course will distinguish between promotional and communications activities in mass promotions. It will examine the phases of the promotion mix to include planning, message creation, media selection, implementation and measurement. Attention will also be given to the use of advertising communications appeals and marketing communications strategies such as sales promotion, personal selling and publicity in designing, advertising and marketing communications programs. Prerequisite: MKT 3331.
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3.00 Credits
This course is a managerial approach which introduces basic concepts, principles and theories in consumer behavior. Topics include, but are not limited to the following: consumer decision process, psychological foundations, social and cultural influence, organizational buyer behavior and consumerism. Prerequisite: MKT 3331.
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3.00 Credits
This course is a theoretical and applied approach to sales management including, but not limited to, the study of: personal selling and market strategy; planning and organization of the sales effort; recruitment, motivation, evaluation and supervision of sales personnel; and control of the sales program. Prerequisite: MKT 3331.
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3.00 Credits
This course will examine a variety of research methods and procedures used to conduct studies leading to marketing decisions. Emphasis is placed on: developing the students' problem ability to formulate a management problem into a feasible research question, providing participants with a workable knowledge of the concepts and methods of marketing research; increasing the students' awareness of potential biases and limitations of typical kinds of research data and techniques; and familiarizing students with various approaches to analyzing market structures, buyer behavior, and potential demand for new products and services. Prerequisites: QBA 3325, MKT 3331
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3.00 Credits
This course is a study of international marketing opportunities and principles and marketing tools as a means of adapting the individual domestic business line and its marketing methods to the international environment. Prerequisites: MKT 3331 and MKT 4375.
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3.00 Credits
This course is a study of effective marketing decision-making. It is an extension of Marketing 3331 with detailed consideration given to techniques of constructing marketing policy and decision-making processes. Problems and case studies form the basis for discussion. Prerequisites: MKT 3331; MKT 3335; MKT 4376.
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