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PRE 2700: Introduction to Advertising
3.00 Credits
University of North Carolina at Pembroke
An introduction to the nature and function of advertising, including advertising in newspapers, magazines, radio, television, and other mass media. The relationships among media, messages, and audiences are examined from a mass communication perspective. Credit, 3 semester hours. PREREQ: MCM 2100.
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PRE 3200: Photojournalism
3.00 Credits
University of North Carolina at Pembroke
Basic visual and technical aspects of photojournalism. Photographic coverage of news, sports, features, events, and other newspaper, magazine, and public relations subjects. The picture story, picture editing, the social documentary tradition in journalism. Credit, 3 semester hours. PREREQ: MCM 2400.
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PRE 3450: Computer Assisted Editing and Publication Design
3.00 Credits
University of North Carolina at Pembroke
Using computers to edit publications copy and to design newsletters, brochures, pamphlets, and similar printed material. Credit, 3 semester hours.
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PRE 3450 - Computer Assisted Editing and Publication Design
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PRE 3500: Organizational Communications
3.00 Credits
University of North Carolina at Pembroke
Communication between an organization and its internal publics, especially employees, students, and clients. Study of the behavior of people and their relationships in organizations and how that behavior can be understood, anticipated, coped with, and improved. Credit, 3 semester hours. PREREQ: PRE 2200 or consent of instructor.
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PRE 4070: Public Relations Media
3.00 Credits
University of North Carolina at Pembroke
Major forms of public relations writing: news and feature releases, replies to complaint letters, public service announcements, documentaries, copy for video news releases, inverted and magazine forms of news writing, annual reports, and newsletters. Credit, 3 semester hours. PREREQ: PRE 2200, 2600.
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PRE 4090: Public Relations Case Studies
3.00 Credits
University of North Carolina at Pembroke
Specialized public relations programs, including press relations, community affairs, investor relations, and legislative relations. Emphasis on analyzing and presenting public relations case studies and problems. Credit, 3 semester hours. PREREQ: PRE 2200, 3500.
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PRE 4150: Advertising Media
3.00 Credits
University of North Carolina at Pembroke
The practice of advertising creation, including strategy, media planning, and execution of advertisements for all forms of mass media. Credit, 3 semester hours. PREREQ: PRE 2700.
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PRE 4200: Crisis Communication
3.00 Credits
University of North Carolina at Pembroke
In-depth study of the development of strategies and their implementations during public relations crises. Credit, 3 semester hours. PREREQ: PRE 4070.
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PRE 4600: Public Relations Campaigns
3.00 Credits
University of North Carolina at Pembroke
Senior capstone course building on concepts and skills from earlier coursework. Students use formal and informal research methods to develop a strategic plan, including evaluation strategies, for a "client."Credit, 3 semester hours. PREREQ: PRE 4070, 4090 and MCM 4360.
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PSPA 1000: Introduction to Political Science
3.00 Credits
University of North Carolina at Pembroke
A study of general political science concepts, definitions, and approaches within the framework of discussions of how individuals and groups may be able to utilize more effectively the political, social, and economic systems with which they come into contact. Credit, 3 semester. hours.
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