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Course Criteria
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3.00 Credits
Study of retail structure and organization. Analysis of major store functions including buying, selling, pricing, advertising, and inventory control. Credit, 3 semester hours. PREREQ: A "C" or better inMKT 3120.
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3.00 Credits
An overview of skills and knowledge involved in personal selling management of sales programs. Emphasis on learning the different techniques for developing personal selling presentations, prospecting for customers, managing customer accounts, and sales management theories and their applications. Credit, 3 semester hours. PREREQ: A "C" or better in MKT 3120.
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3.00 Credits
A study of advertising planning and strategy. Topics include economics and social aspects, types of advertising, advertising objectives, development of advertising messages, media selection and evaluation, and advertising research. Credit, 3 semester hrs PREREQ: A "C" or better in MKT 3120.
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3.00 Credits
A study of the application of research methods, both quantitative and qualitative, in the collection of marketing information and the development of marketing strategy. Applied marketing research studies are examined from the perspectives of planning, designing, executing, and interpreting. Credit, 3 semester hours. PREREQ: A "C" or better in MKT 3120 and DSC 3140.
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3.00 Credits
Integration of marketing elements in a strategic planning framework. Topics include demand analysis, formulating marketing strategies, establishing marketing policies and procedures, coordinating marketing actions, and evaluating performance of marketing functions. Credit, 3 semester hours. PREREQ: A "C" or better in MKT 3120.
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1.00 - 3.00 Credits
Independent study in an area of marketing of particular interest to a student under the direction of one or more faculty members. Students must submit detailed proposals for a directed study, detailing the proposed plan of study, research involved, dates for deliverables, final product to be produced, and faculty who will be supervising. Proposals will be reviewed by a faculty committee to determine acceptance of the proposal. Credit, 1-3 semester hours. PREREQ: A "C" or better in MKT 3120and permission of the Department.
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3.00 Credits
The study of a particular topic of special importance, relevance, and currency in the field of marketing. The content of the special topics course varies with each offering. Course may be repeated as long as topic being studied is different. Credit, 3 semester hours. PREREQ: A "C" or better inMKT 3120 or permission of the instructor.
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3.00 Credits
This course is required for students who fail the theory placement test. It will focus on the fundamentals of music. Credit, 3 semester hours (will not count toward earned hours or graduation requirements).
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3.00 Credits
The Concert Choir is open to all persons regardless of planned major with permission of the director. The Choir appears in public concerts throughout the year. PREREQ: Permission of instructor. Credit, 1 semester hour. May be repeated for credit up to a maximum of 8 semester hours.
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3.00 Credits
Restriction: Not open to music majors. The development of knowledge and understanding of music. Emphasis given to the forms of music found in different periods and the relationship of music to general cultural development. Credit, 3 semester hours.
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