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Course Criteria
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3.00 Credits
Principles of co-operative marketing strategy dealing with selection of relationship partners, structuring partnerships, creating incentives and evaluating relationship performance, with specific focus on the role of the Internet in structuring firm-customer relationships.
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3.00 Credits
Provides hands-on skills in using advanced computer-based tools that help in marketing decisions. Topics include sales-call planning, segmentation using cluster analysis, positioning using MDS, new-product design using conjoint analysis, pricing using yield management, etc. Emphasis is placed on conceptualizing the problems as well as their practical solutions. Particularly relevant for the data-rich e-commerce environment (e.g., data mining techniques for marketing decisions). Students gain valuable spreadsheet skills and learn to integrate analysis with marketing intuition.
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3.00 Credits
Focuses on marketing management problems in the international environment. Emphasis on techniques and strategies necessary to incorporate a marketing concept into today's international marketplace. An understanding of the scope of international marketing activities and the impact of culture and environment on marketing programs is developed. May be used as a Global Management elective instead of as a MKTG elective if preferred.
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3.00 Credits
Particular topics within broad area of marketing topics determined in advance. May be repeated for credit. Prerequisite: consent of instructor.
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3.00 Credits
Tutorial reading, research or participation in a seminar, depending on interests, needs and capabilities. Prerequisites: senior standing and consent of instructor.
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3.00 Credits
Particular topics within broad area of MIS. Topics determined in advance. May be repeated for credit. Prerequisites: MIS 311, junior standing and consent of instructor.
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3.00 Credits
Examination of music in Western culture, with primary goals of increased enjoyment and understanding. Begins with a survey of musical elements: melody, harmony, rhythm, texture and form. Stylistic traits and important composers of each era are then explored, including the Middle Ages, Renaissance, Baroque, Classic, Romantic and Modern. Works for orchestra, soloists, chorus and chamber groups (such as symphonies, sonatas, operas, etc.) are considered. Open to all students.
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3.00 Credits
Musical traditions of world cultures; role of music in societies; musical instruments; forms and types of music. Far East, Southeast Asia and South Asia.
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3.00 Credits
An introduction to the study of world music (ethnomusicology) through an examination of both traditional and popular music styles from different music cultures within Africa, the Carribbean, and the Americas, with emphasis on the specific social and cultural backgrounds that have generated and sustained them. Topics will include the study of ethnomusicology, the influences between traditional and popular music, the social status and training of musicians and performers cross-culturally, the world music business, and ongoing processes of musical exchange between musicians from diverse cultural backgrounds.
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3.00 Credits
This course provides an introduction to jazz music, in which the student will learn about the origins and developments of jazz styles through live demonstrations, audio and video presentations, reading, lectures, discussion and direct, critical listening. The central goal of the course is twofold: to learn how to hear jazz critically - how to hear form, texture, style and language - and to understand the values, meanings and sensibilities of jazz as a social practice. After a brief introductory overview of listening skills, the course will follow the progression of jazz history from ragtime up to present day. Representative musical examples from the listening assignments will be discussed and analyzed in lectures. Readings will focus on the stylistic changes and on the social, cultural and political debates that have arisen during the history of jazz. These will be discussed and analyzed in lectures.
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