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Course Criteria
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3.00 Credits
Surveys issues, technologies and skills relating to the application of data communications and telecommunications technology in management systems. Topics include an introduction to data communications technology such as common carrier systems, local area networks, wide area networks, network operating systems, communications protocols and network security. Network design and management techniques and models for business telecommunications are also covered. Prerequisite: MIS 311.
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3.00 Credits
Provides the fundamental concepts, principles and techniques for effective problem analysis, information requirements determination, and application program design and implementation in Visual Basic for students with no prior programming experience. Individual tutorials provide students the opportunity to become proficient in the use of the various features of the Visual Basic programming language, and team projects enable them to design and implement complex applications that integrate Visual Basic, databases and other technologies. Prerequisites: MIS 311 and 323.
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3.00 Credits
Capstone course in information systems development. Students participate in a realistic case-study project in the analysis, design and/or implementation of a system emphasizing material from other MIS courses. Includes a survey of proper information system project management techniques. Qualifies students to be productive entry-level members of an industry project team. Prerequisites: MIS 311 and MIS 323.
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3.00 Credits
Tutorial reading, research or participation in a seminar, depending on interests, needs and capabilities. Prerequisites: MIS 311, senior standing and consent of instructor. Note: MKTG 311 is a prerequisite for all other marketing courses, and all marketing courses have CQS 111 and 112, ECON 160 and 162 and junior standing as prerequisites.
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3.00 Credits
Managing the marketing environment and the marketing mix elements, with emphasis on the Internet's impact on consumer behavior, marketing strategy, price, promotion and distribution decisions.
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3.00 Credits
Role of marketing research; research design, sampling, questionnaire construction, data collection methodology, techniques for data analysis, report writing.
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3.00 Credits
Individual, situational and cultural influences on consumer attitudes (judgment) and decision making, normative versus descriptive theories of decision making. Special topics include online buying behavior, conjoint models of preference formation and innovation diffusion.
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3.00 Credits
Advanced treatment of integrating elements of the marketing mix, i.e., product, price, promotion and place decisions in the context of marketing planning. The role and importance of e-commerce in shaping marketing mix integration is highlighted.
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3.00 Credits
Explores strategic aspects of new product management and the issues relating to the process of new product development for sustained future growth.
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3.00 Credits
Integrated marketing communications (IMC) with an emphasis on advertising on the Internet and the new media. Topics include selection of target markets, establishment of communications objectives, selection of and working relationship with advertising agencies, creative strategy and execution, media selection, appropriations and budgets, and program evaluation procedures.
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