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MARKETING 2502: Consumer Behavior
3.00 Credits
Catawba College
3 hours A study of factors that influence the decision to purchase a product or service to include both the consumer and industrial sectors. Prerequisite: MKT 2501.
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MARKETING 2502 - Consumer Behavior
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MARKETING 2503: Advertising
3.00 Credits
Catawba College
3 hours A study of advertising issues in both traditional and electronic environments, to include policy formulation, promotional activities, agency selection, and statistical analysis. Prerequisites: MGT 1901, MKT 2502.
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MARKETING 2503 - Advertising
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MARKETING 3120: Sales Management
3.00 Credits
Catawba College
3 hours A study of sales management issues in both traditional and electronic environments, to include planning and implementing sales strategies; developing and leading the sales organization; budgeting and statistical analysis. Prerequisites: MGT 1901, MKT 2502.
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MARKETING 3120 - Sales Management
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MARKETING 3502: Marketing Research
3.00 Credits
Catawba College
3 hours A study of techniques and methodologies of market research, including case method and computer simulation. Prerequisite: MKT 3120.
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MARKETING 3502 - Marketing Research
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MARKETING 3990: Strategic Marketing
3.00 Credits
Catawba College
3 hours An integrative capstone course examining strategic and operational marketing issues in both traditional and electronic environments. Simulations and gaming models are utilized to translate strategies into current operational plans. Prerequisite: MKT 3502.
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MARKETING 3990 - Strategic Marketing
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MATHEMATICS 1000E: Elementary Algebra
3.00 Credits
Catawba College
3 hours A study of fundamental concepts in basic mathematics, including fractions, factoring, graphing variables, inequalities, equations, real numbers, and functions, for students deficient in high school mathematics required for college admission. (Cannot be used for distribution requirement.) *Hours do not count towards 120 hours graduation requirement. (Offered only in Evening and Graduate Studies.)
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MATHEMATICS 1000E - Elementary Algebra
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MATHEMATICS 1050: College Algebra
3.00 Credits
Catawba College
3 hours Arigorous and quick-paced study of the algebraic properties of the real numbers, including equations (linear and quadratic) and inequalities, functions (polynomials, rational, exponential, and logarithmic), and systems of equations.
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MATHEMATICS 1050 - College Algebra
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MATHEMATICS 1100: Modern Mathematics
3.00 Credits
Catawba College
3 hours An introduction to mathematical models including topics such as graph theory, scheduling problems, linear programming, coding theory, voting techniques, symmetry and patterns, consumer finance models, and logic.
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MATHEMATICS 1100 - Modern Mathematics
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MATHEMATICS 1110: Topics in Mathematics
3.00 Credits
Catawba College
3 hours A study of selected topics from a cross-disciplinary perspective.
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MATHEMATICS 1110 - Topics in Mathematics
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MATHEMATICS 1132: Introduction to Statistics
3.00 Credits
Catawba College
3 hours An introduction to elementary statistics, including topics such as normal distribution, histograms, mean, standard deviations, confidence intervals, and hypothesis testing techniques.
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MATHEMATICS 1132 - Introduction to Statistics
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