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Course Criteria
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3.00 Credits
3 hours A study of factors that influence the decision to purchase a product or service to include both the consumer and industrial sectors. Prerequisite: MKT 2501.
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3.00 Credits
3 hours A study of advertising issues in both traditional and electronic environments, to include policy formulation, promotional activities, agency selection, and statistical analysis. Prerequisites: MGT 1901, MKT 2502.
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3.00 Credits
3 hours A study of sales management issues in both traditional and electronic environments, to include planning and implementing sales strategies; developing and leading the sales organization; budgeting and statistical analysis. Prerequisites: MGT 1901, MKT 2502.
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3.00 Credits
3 hours A study of techniques and methodologies of market research, including case method and computer simulation. Prerequisite: MKT 3120.
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3.00 Credits
3 hours An integrative capstone course examining strategic and operational marketing issues in both traditional and electronic environments. Simulations and gaming models are utilized to translate strategies into current operational plans. Prerequisite: MKT 3502.
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3.00 Credits
3 hours A study of fundamental concepts in basic mathematics, including fractions, factoring, graphing variables, inequalities, equations, real numbers, and functions, for students deficient in high school mathematics required for college admission. (Cannot be used for distribution requirement.) *Hours do not count towards 120 hours graduation requirement. (Offered only in Evening and Graduate Studies.)
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3.00 Credits
3 hours Arigorous and quick-paced study of the algebraic properties of the real numbers, including equations (linear and quadratic) and inequalities, functions (polynomials, rational, exponential, and logarithmic), and systems of equations.
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3.00 Credits
3 hours An introduction to mathematical models including topics such as graph theory, scheduling problems, linear programming, coding theory, voting techniques, symmetry and patterns, consumer finance models, and logic.
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3.00 Credits
3 hours A study of selected topics from a cross-disciplinary perspective.
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3.00 Credits
3 hours An introduction to elementary statistics, including topics such as normal distribution, histograms, mean, standard deviations, confidence intervals, and hypothesis testing techniques.
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