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MIS 490: Independent Study
3.00 Credits
New Mexico Highlands University
Individual directed study arranged with an instructor. Prerequisite: Permission of instructor.
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Mktg 302: Principles of Marketing
3.00 Credits
New Mexico Highlands University
A study of the principles of marketing goods and services. Prerequisite: Math 153 (or Bus 110) or permission of instructor. NM Common Course Number: Mktg 2113
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Mktg 320: Professional Sales
3.00 Credits
New Mexico Highlands University
The business to business sales function is examined from the viewpoint of the sales professional and the viewpoint of the buyer. This course stresses application through the use of role-play situations, analyzing customer needs and social styles. It focuses heavily on professional sales ethics.
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Mktg 373: Advertising
3.00 Credits
New Mexico Highlands University
Management of advertising including background, roles, planning, media strategy, message testing, research, evaluation, and administration of advertising. Prerequisite: Mktg 302.
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Mktg 375: Retail Management
3.00 Credits
New Mexico Highlands University
Analysis of decisions in the areas of store location and layout, retail personnel management, merchandising policies and control, and marketing strategies. Prerequisite: Mktg 302.
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Mktg 411: Marketing Research
3.00 Credits
New Mexico Highlands University
Gathering, recording, and analyzing data about problems relating to the marketing of goods and services. Prerequisite: Mktg 302, Math 153 (or Bus 110), Math 156 (or Bus 210), and Engl 367.
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Mktg 415: Consumer Behavior
3.00 Credits
New Mexico Highlands University
Introduction of the study of how and why consumers buy products and services. Study of the psychological, sociological, behavioral, and cultural aspects of the buying decision, and how firms can use this information to sell more effectively in the marketplace. Prerequisite: Mktg 302.
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Mktg 420: Sales Management
3.00 Credits
New Mexico Highlands University
Analysis of the sales management process from a decision-making perspective. Includes defining the strategic role of the sales function, designing the sales organization, sales force development and direction, and sales force performance evaluation. Prerequisite: Mktg 302.
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Mktg 425: Direct Marketing
3.00 Credits
New Mexico Highlands University
An introduction to the study of how business uses direct marketing methods to attract and retain customers. Prerequisite: Mktg 302.
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Mktg 430: International Negotiations
3.00 Credits
New Mexico Highlands University
The main goal is to study the fundamentals of international negotiations and the effect of cultural differences among regions of the world in the negotiation processes.
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