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Course Criteria
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3.00 Credits
Role of marketing in economy, types of markets, product development, distribution channels, pricing, promotion of goods, market research, consumer motivation, and management of marketing process. Prerequisite: OEBU 110.
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3.00 Credits
Concepts and philosophies of marketing; information, research, target, the marketing mix, and market planning. Prerequisite: OEBU 112.
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3.00 Credits
Current trends in marketing, merchandising, sales promotion and management; in manufacturing, merchandising and service types of businesses. Extensive use of practical student project. Prerequisites: ENGL 111G, MGT 201G or consent of instructor.
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3.00 Credits
Principles of credit evaluation, types of credit, marketing, collections, legal aspects, installment lending, leasing management, insurance, and rate structure and yields. Prerequisite: OEBU 112.
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3.00 Credits
Practical application of the economics of money and banking. Required of all students electing the banking option.
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1.00 - 3.00 Credits
Student employed in approved work site; supervised and rated by employer and instructor. Each credit requires specified number of hours of on-the-job work experience. Prerequisite: consent of instructor. Restricted to OEBU majors. Graded S/U.
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3.00 Credits
Federal acts affecting business and industry, supervisor's responsibility for effective labor relations, union contracts, grievance procedures, and job and safety instruction.
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3.00 Credits
Commercial lending overview, the lending process, portfolio management, and regulation and business development. Prerequisite: OEBU 112.
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3.00 Credits
Business start-ups are often unaware of the intricacies of financing, governmental regulations and operational details. This course prepares the student to seek and utilize the most opportune financing available and ensure that pertinent governmental and tax regulations are followed. Prerequisite: OEBU 274 and OEBU 276 or consent of instructor.
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3.00 Credits
This course teaches students the essentials of real world marketing as a means of ensuring the success of their business. Marketing plans, research and customer identification are covered as well as advertising methods that work to create sales. Prerequisite: OEBU 274, OEBU 276, and OEBU 228 or consent of instructor.
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