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Course Criteria
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3.00 Credits
Development of retail operations in a resort or club environment. Includes retail store design, purchasing, merchandising, and management for themed casino outlets, golf pro-shops, restaurant shops, and gift shops. Prerequisites: HMD 101 or RLS 100 and TCA 380. 3 credits.
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3.00 Credits
Practical approach to contemporary advertising for hotels, restaurants, and tourist destinations. Focuses on the distinctive aspects of hospitality advertising principles, strategies, techniques and their application to industry situations. Emphasis on providing the hospitality manager with a working knowledge in the areas of planning, developing and implementing effective advertising campaigns. Prerequisite: HMD 101. 3 credits. 286 College of Hotel Administration
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3.00 Credits
Analysis, synthesis, and evaluation of past, current, and predicted trends in international hospitality marketing in a global market place. Specific attention directed toward an evaluation of the contemporary international marketing strategies of major hospitality corporations. Prerequisites: TCA 380 and consent of instructor. 3 credits.
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3.00 Credits
Management of trade associations and their relationship to hospitality management. Focuses on structure and processes with attention to finances, taxation, and the management and operation of conventions and trade shows. 3 credits.
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3.00 Credits
Management and operational activities of special events, including fairs, festivals, sporting events, and grand openings. Prerequisite: Consent of instructor. 3 credit
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3.00 Credits
Provides scope of competencies required to be a professional meeting/event coordinator. Analyzes essential services that provide the necessary infrastructure for the event. Examines creative as well as practical aspects of coordinating the meeting/event environment through theme design, decor, and numerous other staging considerations. Prerequisites: TCA 383 and TCA 488. 3 credits.
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6.00 Credits
Application of established standards, techniques, and practices of festival and event management. Research, design, planning, coordination and evaluation stages of festival and event management. May be repeated for a maximum of six credits. Prerequisites: Senior in good standing (minimum GPA of 2.5), TCA 321, 380, and 488. (Recreation and Leisure Studies Majors): RLS 300, 450, and TCA 488.
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3.00 Credits
Performance tour management logistics, including booking, scheduling, shipping, movement of equipment and artist management challenges. Prerequisites: TCA 373 or HMD 401. 3 credits.
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3.00 Credits
Artist representation in the entertainment and convention industry. Role of artist, agent, manager, and buyer explored. Includes negotiation, contracting, booking, scheduling, and marketing. Prerequisites: TCA 380. 3 credits.
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3.00 Credits
Logistics of maintaining, operating, and managing a permanent entertainment production or attraction. Marketing, operations management, administration management, and stage management included. Prerequisites: TCA 380 and TCA 373. 3 credits.
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