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TCA 386: Convention Facility Management
3.00 Credits
University of Nevada-Las Vegas
Operations of convention and conference centers, including organizational structure, design, and booking. Prerequisite: HMD 101. 3 credits.
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TCA 386 - Convention Facility Management
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TCA 387: Fairs and Amusement Park Administration
3.00 Credits
University of Nevada-Las Vegas
Management and marketing of fairs and amusement parks, including crowd control, concessions, security, and contract negotiations. Prerequisite: HMD 101. 3 credits.
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TCA 387 - Fairs and Amusement Park Administration
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TCA 389: Exposition Service Contracting
3.00 Credits
University of Nevada-Las Vegas
Logistical support systems of conventions, including the design of floor plans, exhibit design, installation and dismantling, freight and drayage, utilities, contracting labor, and working with unions. Prerequisite: HMD 101. 3 credits.
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TCA 389 - Exposition Service Contracting
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TCA 390: Exhibit Marketing and Management
3.00 Credits
University of Nevada-Las Vegas
Role of the corporate exhibit manager, including setting objectives, commissioning booth design, logistics of shipping and installation, and staffing and training of booth personnel. Prerequisite: HMD 101 or MKT 301. 3 credits.
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TCA 390 - Exhibit Marketing and Management
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TCA 392: International Exhibiting and Exposition Management
3.00 Credits
University of Nevada-Las Vegas
Production and management of exhibits and pavilions outside the United States and organizing expositions in foreign venues. Prerequisite: TCA 388. 3 credits.
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TCA 392 - International Exhibiting and Exposition Management
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TCA 396: Entertainment and Event Marketing
3.00 Credits
University of Nevada-Las Vegas
Revise and develop marketing concepts as they relate to the success of any entertainment product. Emphasis on identifying the marketing and promotional strategies, creative use of public relations, cost-effective media buying techniques, and advertising and promotion scheduling. Prerequisites: TCA 380 or RLS 300. 3 credits. College of Hotel Administration 285
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TCA 396 - Entertainment and Event Marketing
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TCA 420: Hospitality Financial Management
3.00 Credits
University of Nevada-Las Vegas
Introduces students to the financial management function in the hospitality organization. Focuses on the process of value creation. Other topics include financial markets, valuation criteria and hospitality feasibility and appraisal. Prerequisites: ECON 261 or RLS 310, TCA 221. 3 credits.
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TCA 420 - Hospitality Financial Management
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TCA 421: Market and Feasibility Studies
3.00 Credits
University of Nevada-Las Vegas
Examination of the structure and techniques used to compile standard market and feasibility studies for hospitality properties, particularly hotels. Analysis includes supply, demand, site evaluation, and projected operating statistics. Each student required to prepare market and feasibility studies. Prerequisites: TCA 221 and any ECON course. 3 credits.
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TCA 422: Operational Analysis for the Hospitality Industry
3.00 Credits
University of Nevada-Las Vegas
Major management models applicable to the tourism, lodging, restaurant, and gaming industries enhances ability to problem solve and make decisions in hospitality operations. Prerequisites: TCA 321 and TCA 420 or FIN 301. 3 credits.
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TCA 422 - Operational Analysis for the Hospitality Industry
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TCA 445: Strategic Hospitality Marketing
3.00 Credits
University of Nevada-Las Vegas
Linking marketing and other functional strategies to the hotel’s overall corporate strategy. Prerequisite: TCA 380. 3 credits.
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TCA 445 - Strategic Hospitality Marketing
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