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Course Criteria
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3.00 Credits
Unique aspects of providing food and beverage services to the membership of private clubs. Lectures, case studies and field trips used to cover management, organization, facility design, menu development, budgeting, marketing, production, service and trends. Formal and informal dining, athletic food and beverage facilities, member functions and catering included. 3 credits.
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3.00 Credits
On-site practicum in a commercial food and beverage operation. Emphasis on application of knowledge and skills to actual job roles and responsibilities. Must be taken concurrently with TCA 378. 1 credit.
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3.00 Credits
Study of hotel catering including operation, sales, and relationships with other departments and outside vendors. Emphasis on logistical operations and seeking and servicing various market segments. Prerequisite: HMD 101. 3 credits.
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3.00 Credits
Organization of hospitality marketing functions: Primary focus on marketing programs and their role in the management of successful hospitality organizations. 3 credits.
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3.00 Credits
Study of sales techniques, preparation, and presentation for an on-site and selling practicum. Instruction includes preparing for the sale, making the sales call, overcoming objections, closing the sale, and follow up. Prerequisite: HMD 101, TCA 380 and concurrent enrollment in TCA 381L. 1 credit.
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2.00 Credits
Opportunity to develop sales experience in an on-site class and selling practicum. May be repeated to a maximum of two credits. S/F grading only. Prerequisites: HMD 101, TCA 380, and TCA 381 or concurrent enrollment in TCA 381. 1 credit.
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3.00 Credits
Study of the use of travel as an incentive to help meet marketing objectives. Includes the organization and marketing of transportation, hotels, restaurants, tour and ground operators, destination, and other creative services. Prerequisites: HMD 101 and TCA 141. 3 credits.
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3.00 Credits
Role of the association and corporate meeting planner, including setting objectives and format, site selection, negotiations, program design, speaker selection, budgeting, contracts, marketing, registration, on-site logistics, and evaluation. Prerequisite: HMD 101. 3 credits.
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3.00 Credits
Role of the Convention and Visitors Bureau, including economic impact of visitor markets, structure, governance, membership, and advertising. Prerequisites: HMD 101 and TCA 380 or MKT 301. 3 credits.
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3.00 Credits
Practical insights into the different kinds of meetings and conventions, the types of organizations that stage such events, and the people who hold the key to site selection. Includes how to reach, sell, and service these important groups and people. Prerequisite: HMD 101. 3 credits.
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