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MKT 465: Sales Force Management
3.00 Credits
University of Nevada-Las Vegas
Management of the sales force and personal selling function. Topics include the strategic role of the sales function; the sales process and careers in selling; relationship and sales channel strategies; the design, development, direction, and evaluation of the sales organization; and ethical and global dimensions. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits.
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MKT 465 - Sales Force Management
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MKT 468: Database Marketing
3.00 Credits
University of Nevada-Las Vegas
Theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers. Prerequisites: Admission to a business major/junior standing*, MKT 301, IS 101 or equivalent. 3 credits.
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MKT 468 - Database Marketing
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MKT 470: Direct Marketing
3.00 Credits
University of Nevada-Las Vegas
Principles and applications of direct marketing, frequency marketing programs, relationship marketing, and integrated marketing. Focus on database management, selection of products and services, and developing the offer. Prerequisite: Admission to a business major/junior standing*, MKT 301. 3 credits.
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MKT 470 - Direct Marketing
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MKT 471: Competitive Strategies
3.00 Credits
University of Nevada-Las Vegas
Competitive analysis and planning techniques. Focus on defining the competition; analyzing the competition’s posture, strategies, and tactics; and developing competitive strategies. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits.
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MKT 471 - Competitive Strategies
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MKT 472: Marketing Planning and Analysis
3.00 Credits
University of Nevada-Las Vegas
Marketing planning skills. Includes practice of developing marketing plans and the use of marketing technology and models in the marketing planning process. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits.
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MKT 472 - Marketing Planning and Analysis
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MKT 473: Business Marketing
3.00 Credits
University of Nevada-Las Vegas
Strategies for marketing products and services to commercial, institutional, and governmental customers. Particular emphasis given to organizational buying behavior and to the formulation of strategy for the business-to-business market. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits.
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MKT 473 - Business Marketing
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MKT 474: Sports Marketing
3.00 Credits
University of Nevada-Las Vegas
Study of theoretical foundations and practical skills associated with sports marketing. Focuses on expertise needed to successfully develop and implement a sports marketing plan concentrating on sport customers and sponsors, and managing a sport team’s franchise equity. Prerequisites: Admission to a business major/junior standing*, MKT 301 or TCA 380. 3 credits.
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MKT 483: Marketing Internship
3.00 Credits
University of Nevada-Las Vegas
Supervised on-site practical, professional learning experience in marketing. S/F grading only. Prerequisites: (For marketing majors only) Admission to a business major/junior standing*, nine hours of marketing, 3.0 GPA. 1-3 credits.
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MKT 483 - Marketing Internship
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MKT 490: Independent Study in Marketing
6.00 Credits
University of Nevada-Las Vegas
Independent study in selected topics. May be repeated to a maximum of six credits. Prerequisites: A 3.00 GPA, admission to the major, senior standing and completion of nine credit hours of courses within the major. 1-3 credits.
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MKT 490 - Independent Study in Marketing
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MKT 492: Advanced Seminar in Marketing
3.00 Credits
University of Nevada-Las Vegas
Selected topics, readings, and discussion of current marketing issues. Prerequisites: Senior standing*, MKT 301. 1-3 credits.
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MKT 492 - Advanced Seminar in Marketing
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