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Course Criteria
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3.00 Credits
Theory and practice of marketing on the internet. Focuses on role of internet marketing in marketing strategy, internet process, internet mechanics, and internet site construction. Includes practical experience in formulating internet marketing plans and operational Web sites. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits.
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3.00 Credits
Methodology of research. Focuses on topics such as research design, sample design, questionnaire construction, field procedures, data analysis, and report preparation. Involves practical experience in marketing research. Prerequisites: Admission to a business major/junior standing*, MKT 301, ECON 261 or equivalent. 3 credits.
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3.00 Credits
Communication process as it relates to marketing problems and the promotional mix. Specific applications of theories and concepts to the areas of advertising, consumer and trade sales promotion, publicity, public relations and sponsorships, personal selling, and sales management. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits.
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3.00 Credits
In-depth study of the factors important for the development of successful advertising campaigns. Topics include a situation analysis, selection of target markets, development of objectives, creative guidelines, media selection and scheduling, budgeting, and performance evaluation. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits.
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3.00 Credits
( Same as COM 467.) Study of the components of a successful advertising campaign. Students undertake preliminary preparations for an actual ad campaign. Prerequisites: Admission to a business major/junior standing*, MKT 423 or COM 262. 3 credits.
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3.00 Credits
Structure of institutions in the channel of distribution, including retailers, wholesalers, and agent middlemen. Organization and appraisal of middleman functions, including inventory and price policies, trade sales promotion, franchising, and other vertical marketing systems. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits.
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3.00 Credits
Balanced descriptive, applied, and conceptual approach to retailing. Focuses on areas in which retailers can maximize profit opportunities by proper use of the marketing variables in a changing environment. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits. 100 College of Business
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3.00 Credits
Skills needed to become a successful product manager. Market opportunity analysis, segmentation, competitive analysis, product positioning, brand equity management, setting and managing price, and legal aspects of product and price management. Prerequisite: Admission to a business major/junior standing*, and MKT 301. 3 credits.
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3.00 Credits
Marketing problems and strategies specific to service industries. Differences in the marketing of intangibles and services. Emphasis on services in general, rather than any particular industry. Concepts applied to such service industries as health care, the professions, the arts, banking, financial services, advertising and communications, and consulting. Prerequisites: Admission to a business major/junior standing*, MKT 301. 3 credits.
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3.00 Credits
Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational businesses. Prerequisites: Admission to a business major/junior standing*, and MKT 301. 3 credits.
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