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Course Criteria
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3.00 Credits
Survey of empirical research methods in communication including laboratory, field, and survey methods and their applications. Prerequisite: Admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Study of the activities and concerns of a broadcast manager; includes concepts of broadcast management related to sales, programming, and engineering as well as the day-to-day operations of a broadcasting enterprise. Application of general theories of management to specific practical situations in a broadcasting context. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.
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6.00 Credits
Focus on practical experiences in broadcast or production organizations, with emphasis on both in-studio and portable applications. May be repeated to a maximum of six credits. Prerequisites: JOUR 201, 325, 421, admitted to the major, junior or senior standing and consent of instructor. 3 credits.
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6.00 Credits
Production of television news reporting projects. Emphasis on researching, writing, editing, and E.N.G. (electronic news gathering) production techniques. Includes laboratory. May be repeated to a maximum of six credits. Prerequisites: JOUR 322, 324, admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Hands-on advanced experience in interactive media design, primarily focusing on collaborative production of web resources, evaluation techniques, multimedia content, and maintenance of best practices awareness. Prerequisites: JOUR 333, admitted to the major, junior or senior standing. 3 credits.
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6.00 Credits
Concentration on investigative, feature, editorial, and column writing, including such specialized writing as business, judicial, political, sports, and science. May be repeated to a maximum of six credits. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Examination of the evolution of mass communication technologies from the early days of radio to the satellite systems of the present. Impact of computer technology and prospects for the future of mass communication technology also covered. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Examination of current issues that affect the advertising industry and society in generating study of large and small agency organization, direct marketing, promotions and the creative process. Frequent speakers and field trips to gain exposure to the local advertising industry. Prerequisites: JOUR 331 or MKT 301, admitted to the major, junior or senior standing. 3 credits. 432 College of Urban Affairs
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3.00 Credits
Application of theory and principles to organization problems and opportunities. Examine strategic planning for IMC; advertising, public relations, promotion, direct marketing, and interactive, through the study of case histories. Emphasis on preparation and presentation of basic plan elements for a selected client. Prerequisites: JOUR 100, 101, 102, admission to the major, JOUR 261 and one of JOUR 332, 362, or 374. 3 credits.
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3.00 Credits
Develop campaign utilizing all components of the IMC model; advertising, public relations promotion, direct marketing, and interactive. Students prepare a written proposal and presentation for a selected client, focusing on strategy and tactics. Prerequisites: JOUR 100, 101, 102, admission to the major, JOUR 261, 463 and one of JOUR 332, 362, or 374. 3 credits.
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