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Course Criteria
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3.00 Credits
Designed for the non-photographer interested in learning the techniques of the photojournalist. Emphasis on the operation of the camera, associated camera techniques, and procedures for covering a news or feature photo assignment. Students should have access to an appropriate camera and expect to spend $20- $30 for supplies. Prerequisites: JOUR 220 and ART 170, admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Theory, analysis, and practice in writing for the broadcast media. News, advertising, and announcements for radio and television; treatment of form and content. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Study and practice of broadcast journalism with a focus on how broadcast news media work and the role of the broadcast journalist in modern society. Prerequisites: JOUR 322, admitted to the major, junior or senior standing. 3 credits.
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6.00 Credits
Lecture and laboratory covering aesthetics and mechanics of video editing and E.N.G. (electronic news-gathering) camera technique. May be repeated to a maximum of six credits. Prerequisite: JOUR 201, admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Examination of the purposes, function, and role of advertising in society. Emphasis on the application of communication theory to advertising problems. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Study and implement print, broadcast, online and outdoor media planning and buying methodologies. Investigate the relationship between the business and its advertising needs. Learn and apply value-added techniques to increase effectiveness of the media plan and the buy plan. Prerequisites: JOUR 261, admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Background, analysis, design, and production techniques relevant to interactive media, primarily focusing on the web but appropriate for other emerging media. Prerequisite: Admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Introduction to various publicity-creating techniques, including practical experience in writing and producing publicity releases for the mass media. Prerequisites: JOUR 261, admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Theory and application of TV and print production from the creative to creative concept teams, financial controls, and class projects. Prerequisites: JOUR 100, 101, 102, 261, admitted to the major, junior or senior standing. 3 credits.
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3.00 Credits
Covers visual and conceptual aspects of advertising copywriting for both print and electronic media. Provides background and foundation blocks in the area of copywriting. Prerequisite: JOUR 261, admitted to the major, junior or senior standing, 3 credits.
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