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BU 326: Principles of Marketing
3.00 Credits
Clarkson College
3 semester hours This class is the study of theory and application of the marketing mix, with emphasis on marketing healthcare services internally and externally. Each component of the marketing mix will be examined separately as well as the interactive nature of components. We willinclude the impact of qualitative and quantitative data analysis on marketing decisions. Prerequisite: BU 306.
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BU 326 - Principles of Marketing
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BU 329: Operations Management
3.00 Credits
Clarkson College
3 semester hours This course focuses on the theories and practices of operations management in relation to health care. Product, process and service design will help to develop organizational action plans, implement customer service initiatives and develop protocols to help foster organizational success.
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BU 329 - Operations Management
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BU 340: Management of Information Systems
3.00 Credits
Clarkson College
3 semester hours This course examines the use of information technologies in business and health care. Information processing is studied at a system level, including discussions of information technology, management information systems, information services and programming languages.
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BU 340 - Management of Information Systems
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BU 344: Business Finance
3.00 Credits
Clarkson College
3 semester hours This course presents the financial models of organizations including financial statement analysis, working-capital management, sources of financing, costs and cost behavior, budgeting and capital investment decisions. Issues unique to the health care industry will be discussed and analyzed. Prerequisite: BU 207 and BU 209.
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BU 344 - Business Finance
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BU 355: Compliance Issues
3.00 Credits
Clarkson College
3 semester hours This course provides an introduction to the healthcare regulatory environment, including a review of federal fraud and abuse laws, Anti-kickback, Stark, HIPAA, Sarbanes/Oxley and JCAHO standards. You will learn the essential elements of an effective compliance program and the tools necessary to implement a health care compliance program. Prerequisite: HM 150, HM 350 and BU 211.
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BU 355 - Compliance Issues
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BU 371: Organizational Behavior
3.00 Credits
Clarkson College
3 semester hours This course focuses on the theories and practices of organizational behavior. Individual and group behaviors in organizations are addressed. Organizational dynamics and development of work environments that foster successful team-building are studied. Case studies are used to enhance the learning experience. Prerequisite: BU 306 and BU 320.
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BU 371 - Organizational Behavior
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BU 414: Project Design and Management
3.00 Credits
Clarkson College
3 semester hours Students will learn project management in this course. Concepts of planning, resource allocation, design, implementation and assessment of various tools and software programs will be used in the project management processes. Prerequisite: BU 104, BU 351 and BU 371.
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BU 414 - Project Design and Management
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BU 420: Long Term Care
3.00 Credits
Clarkson College
3 semester hours This course is designed for the student going into the Long Term Care field and/or management. There are distinct differences in managing Long Term Care facilities compared to other hospital and healthcare institutions. The student will learn the fundamentals of management in the LTC arena. This course also focuses on how to work with the culture, clients, families and regulatory constraints that play a part in the Long Term Care environment.
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BU 420 - Long Term Care
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BU 442: Strategic Planning
3.00 Credits
Clarkson College
3 semester hours This course examines the use of several strategic management tools to formulate, implement, and evaluate cross-functional decisions that enable an organization to achieve its objectives. This course is designed to integrate all previous courses in business to arrive at overall decision-making within an organization. Prerequisite: Senior standing.
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BU 442 - Strategic Planning
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BU 466: Health Care Delivery Systems and Managed Care
3.00 Credits
Clarkson College
3 semester hours This course is an overview of the American health care system. It includes the study of the evolution and current state of health care services and insurance, health professions and health services financing. HMO, PPO and POS plans will be reviewed. Additionally, managed care functions and contracting will be discussed. Prerequisite: BU 309.
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BU 466 - Health Care Delivery Systems and Managed Care
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