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Course Criteria
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3.00 Credits
Prerequisites: Admission to upper division standing, MKT 340, or consent of department. Surveys the influence of market research on the decision-making process. Includes problem formulation, research design, observational and sampling requirements, data analysis, interpretation and reporting.
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3.00 Credits
Prerequisites: Admission to upper division standing, MKT 340, MKT 341 and MKT 448 or consent of department. Covers the methods and techniques employed in marketing management, including study of consumers, retailers, product, and controlling the total marketing program.
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3.00 Credits
Prerequisite: MKT 340. Explores the unique aspects of international marketing for both small entrepreneurial firms and for large multinational corporations. Operating in an international context provides unique challenges for small businesses. In order to be successful, firms must adapt to the social, technological, economic, and political environment (STEP) in which they operate. The first part of the course examines how the STEP environment alters international marketing practice. The second part of the course is designed to help students manage the marketing mix (product, promotion, pricing, distribution) in international markets.
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3.00 Credits
Prerequisites: Upper division standing and MKT 340. Provides the fundamentals of supply chain management through class lecture, cases, and discussions. Topics include internal and external environments, customer service, logistics, strategy, global dimensions, distribution, planning and forecasting.
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3.00 Credits
Prerequisites: Upper division standing, MKT 340 and MGMT 321. Provides practical techniques for defining and meeting the needs of each set of an organization's external and internal customers. Emphasizes the key drivers of service, e.g., creating a culture of service, customer focused information systems, incentives for customer service, empowered employees, customer satisfaction, and market orientation. Additionally, the leadership role of senior, middle, and lower levels of management will be examined.
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3.00 Credits
Prerequisites: Admission to upper division standing, MKT 340 and consent of department. Provides senior level students with an opportunity to research, develop, and present a professional quality advertising campaign to a nationally recognized panel of professionals and clients. Relies on a team approach and group projects.
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1.00 - 3.00 Credits
Prerequisites: Admission to upper division standing, consent of department, and approval of the College of Business Academic Policy Committee (CBAPC). Provides outstanding junior and senior students an opportunity to explore material not covered by regular Marketing courses. Students must complete a Request for Independent Study form (guidelines are available from the Career Services) and have it approved by CBAPC.
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1.00 - 3.00 Credits
Prerequisite: Admission to upper division standing or consent of department. Provides senior students an opportunity to intensively investigate topics pertinent to the field of Marketing.
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3.00 Credits
Introduces methods of music understanding and perceptive listening. Examines the language and forms of music, plus the styles and genres of the Baroque, Classical, Romantic and Contemporary periods.
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2.00 Credits
Prerequisite: Restricted to majors in Elementary Education and Special Education. Introduces basic concepts, skills and vocabularies in music appropriate for elementary teachers.
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