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Course Criteria
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3.00 Credits
Offered ONLY Online. Examines the major principles influencing the construction and dissemination of online communication. May address topics such as the conventions of web page design, effective utilization of the internet as a communication channel, differentiating useful messages from spam, and identifying the strengths and limitations of online communication.
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3.00 Credits
Prerequisite: COMT 322. Explores advanced public relations strategies and the role of public relations in society. Topics may include (but are not limited to) Corporations and their publics, Not-for-profit public relations, Socially responsible marketing, Public relations theory, Crisis communication, and Public Relations for Multicultural Audiences.
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3.00 Credits
Prerequisites: COMT 320 and COMT 321. Engages students in the in-depth exploration, analysis, and criticism of the media as foundational components of democracies, as economic institutions, as producers of text (rhetoric), and as meaning-making systems. Students will learn a variety of critical methods and apply them to the analysis of pressing contemporary issues of media and society.
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3.00 Credits
Uses actual cases to assess strategic decisions concerning internal and external publics and appreciate the accompanying ethical, legal, economic, psychological, organizational, political, and media impact of such decisions.
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3.00 Credits
Explores ethical issues in public relations from a case study approach. Students will critically examine the structures, work, and business of the public relations industry and discuss the implications of ethical standards applied to the field.
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3.00 Credits
Prerequisite: COMT 328. Provides instruction in advanced video production techniques including camera operation, sound design, lighting, and scriptwriting. Examines studio production systems and equipment. Activities include the production of video projects including news packages and other short video programs designed by the instructor. Graduate students will be required to present an extensive research paper/project.
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3.00 Credits
Examines major principles in communication law that influence media and public relations professionals. Students will become familiar with landmark court decisions and contemporary issues in first amendment jurisprudence.
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3.00 Credits
Explores communication methods and strategies employed by political campaigns to influence voters. Students will analyze political discourse produced by national, state, and local campaigns in order to understand the communication patterns and interactions that occur.
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3.00 Credits
Prerequisites: COMT 320 and 321. Provides an introduction to the history, theory, and practice of studying popular culture. Explores a variety of theoretical approaches to pop culture, including classical Marxism, the Frankfurt School, structuralism, feminism, and postmodernism. Throughout the course, theoretical methodologies will be illustrated through their ability to interpret and/or decode cultural objects ranging from HBO television to science fiction to hip hop. Students will be encouraged to take these applications as models for their own work in choosing, reading, and analyzing specific instances of pop culture.
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3.00 Credits
Prerequisite: COMT 250 or consent of instructor. Trains students in the master application of performance studies techniques and the reification of theoretical principles. Students incorporate voice, movement, kinesthetics, text analysis, oral interpretation, storytelling, and visual design techniques in performances designed to encourage audience awareness and interaction. Course will focus on a dynamic interaction between performer and audience across a broad genre/discipline range, including education, performing arts, business, and communication.
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