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  • BUS 305: Human Resource Management

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisites: BUS 225 and junior standing, or approval of instructor) The principles and practices of personnel planning, recruitment, selection, training and development, career planning, performance evaluation, affirmative action, labor relations and salary administration.
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  • BUS 318: Social and Ethical Issues in Business

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisites: junior standing; 3 hours in a 100- or 200-level course in business, or permission of instructor) Applied ethics course designed to identify and explore some of the major ethical issues facing people in business. Course includes introduction of the techniques of ethical reasoning, and exploration of methods for improving corporate morality, exploration of the duties, obligations, and responsibilities of individuals and businesses in our society. Students learn through case method and extensive class discussions and involvement in an ethical decision-making process. Writing intensive.
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  • BUS 320: Sales Management

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisite: BUS 250 or approval of instructor) A study of the process of planning, staffing, training, directing and controlling the efforts of sales personnel. Attention also given to the responsibilities of salespeople.
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  • BUS 331: Integrated Marketing Communications

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisites: BUS 250 and junior standing, or permission of instructor) An in-depth study of promotional activities such as advertising, personal selling, sales promotions, public relations and direct marketing (including use of the Internet). Emphasis is on strategic planning of promotional activities to communicate with customers to achieve marketing objectives. The relationship of integrated marketing communications to other elements of promotional activities is also explored.
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  • BUS 335: Case Studies in Marketing and Public Relations

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisites: grade of C- or better in MCO 205 or BUS 250 and junior standing or permission of instructor; cross-listed as MCO 335) A combination case study and hands-on course designed to increase research, writing and assessment skills in marketing and public relations. Cases will focus on research, planning, strategies, tactics and evaluation. Course culminates in researching and writing a marketing and public relations case history. Offered every other spring semester.
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  • BUS 345: e-Commerce

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisite: BUS 250, CIS 206) This course provides students with an opportunity to learn how organizations are using the Internet as a viable marketing tool. The course will also examine the increasing role electronic commerce is playing in the global economy.
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  • BUS 350: Principles of Finance

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisite: ACC 220; for business, fashion merchandising and equestrian business management majors: ECO 202) An introduction to finance from a corporate perspective. Topics include: financial markets, capital budgeting, working capital and financial statement analysis.
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  • BUS 354: Consumer Behavior

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisites: BUS 250 and junior standing, or permission of instructor) Analysis of factors affecting purchase decisions in the marketplace. Theories and research findings from behavioral and social sciences are examined from the point of view of marketing management and buyer behavior. Attention given to exploration and evaluation of buyer behavior, the consumer decision process, and research on the development of marketing programs.
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  • BUS 356: Social Entrepreneurship

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisites: BUS 171 and junior standing, or permission of instructor) The field of Social Entrepreneurship is an exciting facet of today's business world that engages visionary, creative individuals who seek to serve the greater good through the foundation of enterprises targeted at making a positive contribution to society. This course provides insight into the process and challenges related to the conception and realization of profit and not-for-profit ventures offering innovative solutions to pressing social issues.
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  • BUS 358: Grant Development and Proposal Writing

    3.00 Credits
    Stephens College

    (3 hrs.) (Prerequisites: BUS 356 or permission of instructor) This course will provide an overview of the various stages of the grant-seeking and grant-writing process. Topics covered include grant development issues, types of grants and funders, the development and articulation of an idea proposed for funding, identification of possible funding sources, the design and evaluation of a proposed program and/or project, the creation of community partnerships, proposal writing, budget development and description and grant review process.
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