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Course Criteria
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3.00 Credits
(3 hrs.) (Prerequisites: MME 101 or WST 210 and senior standing; cross-listed as WST 464) This course examines the complex relationship between women and the mass media. Topics include the contributions of women to the growth; popularity and power of the various mass media; the individual and social issues that arise from the portrayal of women in mass media, both past and present; and the roles and responsibilities of women as producers, consumers and targets of mass media.
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3.00 Credits
(3 hrs.) (Prerequisites: INT 210, senior standing and completion of industry internship required by Department)
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3.00 Credits
(3 hrs.) (Prerequisites: senior standing and permission of department faculty; lab fee charged) This is the senior capstone experience of the major. This course requires the application of various media writing and production tasks to a specific project. All the skills from their course of study are applied to the creation and execution of a "real-life" broadcast production, news or public relations project. Broadcast projects are evaluated by jury and premiered before a public audience. A grade of C- or better is required for graduation.
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3.00 Credits
(3 hrs.) (Prerequisites: MCO 103 and sophomore standing) A survey course of public relations principles and theories practiced today in business, nonprofit organizations, associations, government and education. The historical, legal, organizational and social context of public relations. Offered fall semester only.
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3.00 Credits
(3 hrs.) (Open to all students.) An introduction to the special events, meeting and convention industry. Students will be exposed to functions such as planning, budgeting, negotiating, registering and the scheduling of an event.
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3.00 Credits
(3 hrs.) (Prerequisites: BUS 171, MCO 205) The purpose of this course is to acquire an in-depth knowledge about the specialized field of event management and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation for special events within any context.
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3.00 Credits
(3 hrs.) (Prerequisites: grade of C- or better in MCO 205 or BUS 250 and junior standing or permission of instructor; cross-listed as BUS 335) A combination case study and hands-on course designed to increase research, writing and assessment skills in marketing and public relations. Cases will focus on research, planning, strategies, tactics and evaluation. Course culminates in researching and writing a marketing and public relations case history. Offered every other year.
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3.00 Credits
(3 hrs.) (Prerequisites: MCO 240 and MCO 330 or permission of instructor.) The primary focus of this course will be to plan and manage an event during the semester. Additionally, students will learn how to market and promote the event.
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3.00 Credits
(3 hrs.) (Prerequisites: grade of C- or better in MCO 205 and senior standing or permission of instructor) An advanced-writing course concentrating on the forms and styles used by public relations practitioners when communicating with general and specialized audiences. Includes news releases for print and broadcast, advertising copy, speeches, film and slide presentation scripts, annual reports, newsletters, brochures, backgrounds and position papers. Offered every other year - fall semester only.
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3.00 Credits
(3 hrs.) (Prerequisite: BUS 331 or permission of instructor) This writing-intensive course covers the craft of writing copy and creating advertising for print, broadcast, outdoor, Internet and other media. Students learn how to capture their creative potential, how to use creative ideas strategically in order to solve advertising problems, how to execute those ideas in ads that have stopping power, and how to present their work in a professional manner. Students explore the different style of the great ad copywriters and learn to critically analyze the ads they see every day. The course culminates in the creation of a multimedia campaign. Offered spring semester only.
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