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Course Criteria
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5.00 Credits
(5 hrs.) (Prerequisite: grade of C- or better in MME 231 or permission of instructor; lab fee charged) Continuation of MME 231. Includes gathering information, reporting and writing articles for publication in Stephens Life, selling and designing advertisements and page production of the newspaper. Offered every semester.
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3.00 Credits
(3 hrs.) (Prerequisites: grade of C- or better in MME 205 or BUS 250 and junior standing or permission of instructor; cross-listed as BUS 335) A combination case study and hands-on course designed to increase research, writing and assessment skills in marketing and public relations. Cases will focus on research, planning, strategies, tactics andevaluation. Course culminates in researching and writing a marketing and public relations case history. Offered every other year.
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3.00 Credits
(3 hrs.) (Prerequisite: junior standing or permission of instructor) A study of the creation of television programming from the viewpoints of networks, affiliates, syndicators, cable systems and public broadcasting. Includes programming strategies and ratings along with their impact on commercial, public and cable television, as well as new media. Offered every other year - fall semester only.
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3.00 Credits
(3 hrs.) (Prerequisite: junior standing or permission of instructor) A study of the legal issues concerning media and individuals, organizations and the mass media. Reviews the development of such areas as First Amendment freedoms: free speech, free press, fair trial; privacy and access; libel, defamation, obscenity and indecency; advertising, copyright and trademark; and new media regulation. Offered fall semester only.
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3.00 Credits
(3 hrs.) (Prerequisites: ENG 102, 206 and LBA 108, and junior standing; or permission of instructor) Course focuses on relationship of electoral politics and mass media. Topics include historical look at media in campaigns, negative and positive influence of media on campaigns, impact of political ads and debates, political communication theories, campaign reform and election/media laws, and improvements in political coverage. Course also relevant to those interested in political science or public policy. Offered every other year.
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3.00 Credits
(3 hrs.) Topics may include such areas as Children & Television, Women & Film, The Art of Film. Topics offered in rotation and in response to interest. Course may be repeated with different topic.
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3.00 Credits
(3 hrs.) (Prerequisites: MME 240 and MME 330.) The primary focus of this course will be to plan and manage an event during the semester. Additionally, students will learn how to market and promote the event.
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3.00 Credits
(3 hrs.) (Prerequisites: grade of C- or better in MME 205 and senior standing or permission of instructor) An advanced-writing course concentrating on the forms and styles used by public relations practitioners when communicating with general and specialized audiences. Includes news releases for print and broadcast, advertising copy, speeches, film and slide presentation scripts, annual reports, newsletters, brochures, backgrounds and position papers. Offered every other year - fall semester only.
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1.00 Credits
(1 hr.) (May be taken two times for credit) (Prerequisites: junior standing and permission of department faculty; can be taken either for S/U or A-F credit; lab fee charged.) Open to all majors and minors working in an executive/management position at KWWC-FM, in SCMMEm Production, PRProse, Stephens Life or other organization or working on an independent project approved by the faculty. Work to be evaluated by appropriate faculty adviser. Offered every semester.
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3.00 Credits
(3 hrs.) (Prerequisite: BUS 331 or permission of instructor) This writing-intensive course covers the craft of writing copy and creating advertising for print, broadcast, outdoor, Internet and other media. Students learn how to capture their creative potential, how to use creative ideas strategically in order to solve advertising problems, how to execute those ideas in ads that have stopping power, and how to present their work in a professional manner. Students explore the different style of the great ad copywriters and learn to critically analyze the ads they see every day. The course culminates in the creation of a multimedia campaign. Offered spring semester only.
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