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MIL 4113: Military Qualification Skills For the Advanced Cadet
3.00 Credits
Southwest Baptist University
Ethics and professionalism of the military officer; Army command staff functions; oral presentation techniques and practice; military leadership at junior officer level; world change and military obligations. One field trip is required. This course may not be taken pass/not pass.
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MIL 4123: Transition from Cadet to Lieutenant
3.00 Credits
Southwest Baptist University
Military justice system; army supply and logistics procedures and responsibilities; officer management system; obligations and responsibilities of a military officer; military leadership at junior officer level. Two field trips are required. This course may not be taken pass/not pass.
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MIL 4961-2: Readings/Research in Military Science
1.00 - 2.00 Credits
Southwest Baptist University
Planned readings and research on subjects in or related to Military Science. May be repeated for a total of 3 hours. This course may not be taken pass/not pass.
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MKT 2013: Desktop Publishing
3.00 Credits
Southwest Baptist University
Develops the basic skills to use desktop publishing software and to understand the concepts of desktop design and production. Students completing this course should demonstrate proficiency in producing quality business documents and marketing publications including brochures, fliers and advertisements. Prerequisite: CIS 1103.
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MKT 2951-4: Special Topics in Marketing
1.00 - 4.00 Credits
Southwest Baptist University
Topics will vary with each offering; therefore, the course may be repeated for credit.
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MKT 3023: Principles of Marketing
3.00 Credits
Southwest Baptist University
The study of the system of activities that constitute marketing with emphasis on the principles, policies and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing management in all forms or organizations is stressed.
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MKT 3033: Consumer Behavior
3.00 Credits
Southwest Baptist University
Introduces the key terms, definitions, and concepts used to describe consumer behavior. Students will learn how we shape our product choices and purchase decisions by investigating the ways we think; the ways we process, store, and retrieve information when needed; and how relationships with others affect these decisions.
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MKT 3073: Professional Selling
3.00 Credits
Southwest Baptist University
Investigation, study and practice in the science and art of salesmanship, with emphasis on the consultative or professional approach to ascertaining the needs and wants of others, and assisting them to obtain satisfaction.
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MKT 3083: Creative Advertising
3.00 Credits
Southwest Baptist University
This course is designed as a creative, innovative introduction to advertising. Types of advertising media, copy and style will be evaluated, and emphasis will be placed on creativeness in advertising. This course will include films, guest speakers, field trips and creative advertising projects. Course fee $20.
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MKT 4013: Marketing Research
3.00 Credits
Southwest Baptist University
Provides the student with a basic understanding of the research process as it applies to marketing and business problems. Subjects covered include the scientific method, problem definition, research design, data collection, data analysis, and interpretation. A comprehensive research project and selected case analysis provide opportunity for relating the theoretical concepts and techniques to real world problems. Prerequisites: MKT 3023, BUS 2023.
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